مدل

The current research was conducted with the aim of presenting a model of student sports marketing in Iran. This research was applied in terms of purpose and in terms of method, it was an exploratory analysis and a combination of qualitative and quantitative studies.The statistical population in the qualitative section included 20 management professors and expert sports managers who were selected by the snowball method until saturation. The quantitative part consisted of 595 people, including experts and professors of sports management, national managers of student sports, responsible experts and provincial directors of physical education. Based on Morgan's table, 250 people from the statistical population were randomly surveyed. Descriptive statistics tests, independent one-sample t-test, exploratory factor analysis and structural equation modeling were used for data analysis. Based on the results, the most important factors identified in the marketing management of Iranian student sports were advertising for competitions, attracting financial support, information systems, brand development, event quality. In addition, the Iranian student sports marketing management model was a favorable fit. According to the findings, it can be concluded that it is necessary to effectively plan for the development of the quality of sports events, particularly in popular sports, and also to design and register separate brands for student sports and sports events.

This article presents the experiences of more than two years of scientific advisory responsibility in China, relying on universities and their relationship with industry. First, the history and development process of higher education as well as the scientific achievements of universities are presented on the achievements of universities. China's scientific capabilities and publications, and to some extent comparisons with the world, are discussed. Some of the scientific centers that play an important role in building China today and tomorrow, including the Chinese Academy of Sciences, are briefly described, and finally, the joint scientific activities between industry and academia, namely patents and joint papers.

Today all countries are attempting to increase their investments in research. In this order, industrial and developed countries to preserve their current position, or to advance themselves on the scene of global competition, in research investments, while developing countries have understood that for fundamental solution to their social and economic problems and real development, they have no other choice of increasing their research investments. In Iran, attention to research has noticeably extended in recent decade. Development of graduate studies in universities especially in PhD level led to the rapid rise and dramatic science production in the fields of basic and applied science. Development of technologies which are necessary for converting science to production, can’t be achieved by research activities in graduate level in universities. Thus, main aims of research centers established in universities are for practical and professional research for developing technologies. A regular and continuous performance evaluation for these research centers is needed for considering their aims with useful and effective indexes. In this article, a new model is designed for performance evaluation of research centers, and as a case study the model is used for the performance evaluation of some research centers in Amirkabir University of Technology. One of It ‘s results can determine research centers activities orientation and university uses for more support of research centers that are active more than others. . Some of research centers are weak in performance rank,is studied and university must take necessary action for solving of their problems.