sustainable design

Considering the share of about 35% of energy consumption by buildings, energy consumption management requires special attention from architects. Building form is one of the most influential parameters on energy consumption, and the Yazd city, as an example of an arid and warm climate, is the focus of this research. The purpose is to provide a solution to produce the optimal form of independent vernacular building as a basic policy in the conceptual design phase in Yazd city.

Using parametric modeling and energy simulation by suitable computer tools, multi-objective optimization of the building form was carried out considering two indicators of thermal and visual comfort by genetic algorithm for the arid and warm climate of Yazd city. Several subsurface area values were considered as input and the results were presented in four general forms: cube, L, U and O.

In this research, the optimal options were analyzed and compared, and a general model for the optimal form and orientation of the building was presented. The results of the research showed that the most optimal form, considering the thermal comfort index as a priority index for all the investigated areas, is a rectangular cube form with a shape factor of about 1.8 and a north-south orientation.

Using the form and optimal orientation of the building as a passive policy that is the basis for other active and passive policies can have an Appropriate effect on creating comfort and reducing energy consumption in a combined manner.

The idea of paying attention to nature as a yardstick implies comparing the performance of our designs with nature. If nature is considered as a measure, the principles found in nature can be used to evaluate the harmony and appropriateness of one's designs in the existing conditions. Therefore, today the relationship between biomimetic as a design strategy and architectural shell as a construction technique has been proposed. Both of these strategies can be implemented in the building design process to develop more sustainable projects. The findings of this research have suggested that it is expected to be considered as a model for the future generations of architects so that they implement these strategies and methods in their design process. Natural organisms are always faced with changes that they respond to through adaptations that enable them to better adapt to survive and reproduce in their environment. With these strategies, they always keep their fitness state stable. In this context, the idea of creating proportion in architecture should be shown in the design of building shells to use nature as a measure to evaluate the efficiency of its buildings.

This study is concern with the culture of conserving and sustainability. Many of the issues such as air pollution, water scarcity, and epidemic diseases that threaten human’s life today have root in the environmental damage. Therefore, paying attention to the environment and its related problems are very important. Not only preventing the waste of natural resources by the current generation is necessary, but also preserving the nature and its resources for next generations is our duty. As today’s children are tomorrow’s adults that will shape the path to the future society, special attention needs to be paid on educating them. In addition, the impression of learning in younger ages is long-lasting. Therefore, adolescents were chosen as the target group for this research. The aim was to encourage them to respect to the environment and learn how to save the valuable sources. The main principle of sustainable design is to establish a balance between environment, society and economy. Saving energy is a vital issue, that plays an important role in establishing this balance. The culture of conserving refers to beliefs, orders, values and behaviors that substantiate the concept of conserving. In today's modern world - more than any other time - it is crucial to raise general awareness on the importance of sustainable development. And design techniques seem to be effective and influential tools for the development of culture. For the purpose of building and developing the culture of energy saving, extensive studies regarding sustainability, culture and children as end-users were conducted. Then a field study was carried out to identify the degree of adolescents' comprehension in terms of living environment questions, understanding their mentalities and the degree of their involvement in this area. This study was performed on 150 boys and girls between 11 to 14 years old. For this aim the Brain writing creative technique was used. The relevant feed backs were analyzed statistically by using Excel software. The results demonstrated mentality of the students regarding energy saving and preserving earth resources, which could be used as a pattern for designers to obtain better understanding about the users.  Although the students did not know much about the sustainable design approach, they mentioned it several times in their ideas. In the results it was clearly observed that girls and boys had different approaches towards the problem. For example, girls did not suggest any political solutions, while boys did not refer to any emotional viewpoint. The girls’ ideas and suggestions for saving the planet came more from their subtle feelings, while the boys had a more logical views toward the subject. These small differences could be translated into very important and effective details in product design, which could lead to the production of appropriate products for each gender, age and group. Based on the students’ ideas, few concepts were generated and one was selected as the final concept, which was converted to design and was evaluated by students. The results of evaluation showed that students were satisfied and liked the designed model.

  Establishing this connection between the city and nature can be in the form of bringing nature into the city and introducing natural symbols in the urban ecosystem. It is obvious that it is necessary to find solutions to restore the favorable condition of the environment. In this regard, establishing a compatible relationship with nature again can be very useful, and this is only possible by rebuilding the relationship between the city and nature. On the other hand, the knowledge of fractals and biomorphic architecture can contain the necessary potential to organize the environmentally friendly design process, which was the goal of the present study. The descriptive analytical research method is accompanied by logical reasoning, which uses maps and satellite images using AutoCAD and ArcGIS software. At the end, strategies for sustainable environmental planning and design of these northern areas of Tehran are presented. The results of the research have shown that topography, hydrology and vegetation as the main and shaping patterns of the environment and landscape are directly related to each other and have very similar complexities and curves in terms of shape. And in a general composition they also follow a shape movement and this movement shape is wavy and congressional and has many protrusions and depressions in different scales.

Given that urban areas today host the majority of the world's population, the dependence of most cities on global resources has made them very vulnerable to shocks that could disrupt their current supply systems, if their fragility More has been revealed since the recent outbreak of the Covid-19 epidemic. Therefore, to prevent an impending catastrophe, cities must take swift action in dealing with the metabolism of natural ecosystems to better prepare for future crises, hence the issue of reconsidering new forms of production to adapt to a sustainable vision for the future city. The immediate challenge is today's policies. The aim of this study is to help increase the resilience of cities by applying the strategy of integrated productive urban landscapes with emphasis on local production by creating food security, social capital and promoting a circular economy.

This research is through a systematic review method based on a four-stage model with the development of article search strategy and search process with the terms "productive landscape", "landscape strategy", "sustainable landscape", "integrated productive urban landscape", "landscape "Dynamic" and "productive urban landscape" started in the top citation databases, 366 articles were identified in the initial search in the years 2000 to 2022, of which 93 articles were selected as the top qualified articles for more in-depth study and answers to research questions. Were. Then, the selected articles were content-explored and synthesized with the aim of analyzing the dimensions and components of integrated productive urban landscapes in order to provide a strategic framework for Cpuls.

The final achievement of this study is to identify the dimensions and components of an integrated productive urban landscape and a comprehensive theoretical framework of CPULs as a new model of urban development and NBS nature-based solution for future urban resilience and sustainable urban development. Planning and sustainable development of present and future cities.

The rapid expansion of consumerist lifestyle in the societies and nations worldwide seems to be one of the main causes of the present environmental, social and economic crisis in a global scale. As the profession of Industrial Design has had an active role in facilitating and promoting such a lifestyle, the correction or improvement of sustainability situation of the products is therefore one of its major concerns and agendas currently. The main focus of the researches concerning the product sustainability is mostly on the environmental impacts and economic issues. The lengthening of the product psychological lifetime could be one of the effective tools for the reduction of consumerism. Within this research, first, the different approaches for extending the product psychological lifetime are reviewed comparatively and categorized semantically. Next, as the outcome of a field study done on the case of house furniture of the youths living in Tehran through a qualitative research method, the factors affecting the length of psychological lifetime of such products are extracted. Because of the especial role of furniture in lifestyle as well as the importance of its subjective/psychological issues, this kind of products has been chosen for the case study. The required information for this qualitative case study is gathered by using the methods of interview and observation. The samples are chosen among the youths living independently in Tehran and agreeing to be interviewed in their houses. Meanwhile, their own furniture is being observed as well. The interview with the samples and the observation of their furniture have been continued until the theoretical saturation is reached. The obtained data are initially processed by using the methods of Initial Coding, Open Coding, In Vivo Coding and Pattern Coding. To draw the distribution graph of data derived from the coding process, as a base for the final Theoretical Coding, the data are then analyzed by using the method of Quantification Theory Type III. Within the Theoretical Coding of the data, the users’ expectations from their furniture and their furniture particulars, which could be remained stable or changed, are compared. Accordingly, the different types or patterns of their equilibrium and also the users’ expectations items and the products particulars involving with each pattern are drawn. To extend the psychological lifetime of such products, the results of this research reinforces, on one hand, the importance of the product adaptability with the user’s personal changes depending on the context. On the other hand, the results emphasize the necessity of stability of product from the viewpoint of the user’s permanent values in terms of contextual and temporal changes. Furthermore, to conclude the design tactics for extending the psychological lifetime of the furniture of the youths’ houses living in the city of Tehran, the implication of the findings of this research are firstly compared with the categorized approaches for extending the product psychological lifetime derived from the literature review. Then, the findings have been discussed from design viewpoints to be arranged into the main design issues including design guideline, design strategy, design/research tools and framework regarding the above mentioned subject and case.

Eco-branding was conceived in the second half of the 20th century by some environment friendly brands, with the commencementof voluntary eco-labelling programmes in the late 1970s. The concept of eco-branding, though, has expanded since its inception covering a wider range of corporate environmental activities. One of the steps in creating an eco-brand is to design its visual identity. Despite the introduction of the concept of sustainability into the field of design and the emergence of sustainable graphic design, sustainable visual identity design and visual ecodesign is an emerging phenomenon which has greatly improvedthe alignment of a brand with its environmental agenda. The main purpose of this research is to address the concept of eco-branding and the scope covered by it in different periods from the beginning until now,as well as sustainable design strategies of brand visual identity. In addition to an introduction to the concept and history of eco-branding and its development in recent years, and a study of sustainable visual identity design and eco-branding, the first example of eco-branding and its design approach has been introduced.Efforts are made in designing a sustainable visual brand identityto reduce the amount of ink, paper and energy consumed, as well as the size of digital files. As a result, the environmental impact and economic costs of a brand are significantly reduced through sustainable design. Therefore, the environment and the necessityto pay attention to its health, along with other factors and considerations considered by some designersin the design processare of importance, as are their proliferation the design community.

Today Luxury has become a strategy for selling and marketing products. Considering that the observations show that luxury brands do not always set the final price considering the cost of construction and pricing of competitors. so how does it create value and has it good sales with high prices? Sometimes the value of the client's vision and the organization is different with each other. In terms of organization sustainable value can be lower than materials and resources, and more profitability. The purpose of this study is to identify the strategies with semiotics for creating sustainable value by organizations. Therefore, using the Ferdinand de Saussure-Pierce semiotic model, some of the products designed by Porsche Design Company, as a case study, received a descriptive analytical report through observation and comparison. The findings showed that the value creation can't be simply due to the quality of parts and facilities. The result of the main factor of the behavior and performance of certain products that have a significant impact on the environment and humans is the result of using some of the meanings assigned to the product or brand. The luxury brands are also as follows. Luxury brands purely does not create value through quality, rather it seems that the value that it creates is a sustainable value through the semiotic system, which according to appropriate choice of the target group based on the basis of sociology analysis.

This paper aims at studying art and traditional production in the rituals of Chivalry and their views on creating products. It also introduces sustainable design approach. And, in this comparative study, the similarities and differences between these two approaches have been discussed to find out their similarities and the potential for using it in today design approaches. For the possibility of using this view for today’s design and production. In this study, the views and opinions of this traditional society in relation to the design and production are examined. This category of resources in the current situation of Iran and in Middle Eastern countries are very useful due to the change from tradition production to modern production and its damages. And the principles and practices of cultural reproduction are helpful for damaged Iran’s contemporary design and production.
This analytical and descriptive study was conducted using the resources and library data. And the method of logical reasoning to analyze the data. The most important hypothesis of this study is that Chivalry rituals has some similarities to view points of sustainable design which can be used in order to institutionalize this approach among Iranian designers, because of the similarities to their traditions & their field cultural. The main question of this paper is; what similarities and differences are between these two approaches. The result shows that there is similarities between Chivalry rituals and sustainable design which can be used to produce a new way to take advantage of this knowledge and traditional.

Sustainable design is one of the important subjects of the contemporary era that can be traced in many categories; this current trend is considered a logical response caused by industrial age. In this article sustainable development is considered as the fundamental principle and it is presented in the urban landscape in such a wide environment that includes all aspects of life, such as society, culture, eco-environment, economy and welfare. The foundation of the mentioned issues are all based on designing sustainable landscape that exists on the green zones of Gilan, the Caspian border, and near Anzali's Lagoon. In addition, its governing policy, contemplating the definition of sustainable development, lagoon recognition as a manifestation of the urban landscape, discussion and analysis of sustainable design techniques, are explained as the need for sustainable design in relation with urban landscapes. This is followed by a brief reference to a sample design of a case resort around the Anzali lagoon. As for the present case, after drawing the present condition, with a pathological approach, the city and lagoon's facilities and restrictions are examined side by side; furthermore foreign examples of similar scale have been taken into account matching the case with the climate, environmental consideration, identity requirements and cultural issues, opportunities, threats, strengths and weaknesses are analyzed in the matrix form of SWOT. The intervention of various factors of structure, function, and process are monitored and measured. Setting strategic priorities, short, medium, and long term executive actions are part of the case study achievements of Anzali lagoon.

As a part of the natural world, while making effects on the nature, we take mutual effects from it. Hence, formation of this mutual interaction makes a key feature in sustainable, environmental designs. Clothing products, as a sub-division of seasonal short-lived products, are of great impact on this mutual connection between us, the human kind and the nature. Hence, considering specific standards and solutions through the whole process, from design to production, consumption and post-consumption, the least possible amount of ecological and economic impact is made. The present research tends to focus on solutions for the sustainable development in fashion and clothing, based on the new perspective of “value-making”. Clearly, design process is of the least focus in the cycle of sustainable development, while mostly all the ecological and environmental impacts of the product, either directly or indirectly are referred to the design process. Findings show that the most effective solution to prevent the ecological impacts is the appropriation of natural and organic systems in design. This adaptive model will be based on concision, closed cycles, aesthetic considerations, and responsibility to the nature.

Textile design، especially in fashion industry، focuses on changing the public taste and creating continual and variable aesthetics to excite consumers in respond to the economic efficiency of industries. Fashion، especially fast fashion، has many bad influences on social behavior، ecological environment and economy of consumer societies، work opportunities in developing countries and work conditions in poor societies. All of these effects are the consequences of the struggles of fast fashion to produce low price clothes that encourage people to buy more. In this industry the designer plays the leading role، who must change the taste by creating a new aesthetics experience for people. Today though، the growing attention to sustainable development، ecological values preservation and the efforts to reduce the irregular use of natural sources، especially nonrenewable، create a critical condition for fast fashion trend as an appropriate way of production. Furthermore، some designers try to reject previous ideals and characters as a responder to industry and trade requests and replace it with commitment to various factors of sustainable development، especially environmental، social and cultural. New ways to design fabrics with natural and recycled materials، reusing old textiles، replacing the recyclable and long lasting with previous artificial textiles، especially nylons، and efforts to change the production process to remove harmful materials and techniques are common trends to find. However، only technical changes cannot change today’s conditions. Thus، changing people’s behavior and their taste to use new textiles and fashions is a significant factor to attain the goals of sustainability، and lack of public interest in them means failure. This means that changing the previous aesthetics and values with new ones is important to persuade people to use them and power these strategies to replace the previous ones. This article tries to investigate how the aesthetics of eco-sustainable textiles and eco-fashion can be generalized in theory and practice، and how it can change people’s perception of beauty through contemporary theories. It is demonstrated that two theories on naes deep ecology and Heidegger phenomenological view to the meaning of life، can change the aesthetics from formal to a moral point of view. To show some approaches on this، author tries to show how this moral view can be seen in some famous textile designers that try to transform ecological design from a technical method to a cultural face in order to influence the consumer’s behavior. Survey uses a descriptive analytical research method to show the relationship between theories and practice. Result shows that all practices of contemporary eco design insist on creating a natural aesthetic experience and moral view to inform human about their condition and their relationship with the earth as their living environment. Creative consuming and unique artistic practice as an alternative to dominance of industrial production factors and following the mass fashion provide the deep practice of individuality for each person، a unique sense of being and feeling different in comparison with others and a deep personality that does not need to use fashion as an outer، pseudo-way to attain social identity.