tourism development

In city branding, what is important is the image of the city in question. What the city is famous for. In city branding, one should maneuver on the specific parameters of that city that can distinguish that city from other similar cities. This work cannot be done in the short term and long-term planning should be done for it. Urban branding approaches have been different in recent years. In the beginning, the emphasis of experts was more on the climatic and geographical features of the city and the prominent business and industries of that city, while in recent years, the role of culture and cultural factors as well as virgin innovations have been more and more noticed in the branding of the city. This main motivation of place branding is to design an attractive image for the city by using spatial and non-spatial features to provide added value in the competition between cities for this purpose of urban design and architecture. Considering the lack of a suitable and clear image of Amol Vity, the main goal of this research is to present the branding model of Amol City with an emphasis on the urban image. Presenting the branding model of Amol City with an emphasis on the urban image. In order to brand Amol City, this research tries to root and explain the mental image of residents and tourists and the potential of Amol city, and after analyzing the key concepts, using foresight, formulate practical guidelines for a possible future.

This study, using a descriptive-analytical approach and a combination of quantitative and qualitative methods, identifies the mental image of citizens and the capabilities of the city of Amol. Through questionnaires, documentary studies, and analysis using MICMAC software, it examines the factors influencing urban branding in Amol.

This study aims to develop a branding model for the city of Amol with an emphasis on the mental image held by residents and tourists. Employing a descriptive-analytical approach and a mixed-methods design combining quantitative and qualitative techniques, the research identifies and analyzes the key factors influencing urban branding. To explore the interrelationships among these factors, foresight methods and the MICMAC software was utilized. A total of 23 main factors related to city branding - including human resource management, infrastructure, services, investment, and tourism— were identified.These factors were arranged in a matrix with identical rows and columns, and the direct influence of each factor on the others was scored between zero and three by 20 experts from relevant fields.To reach consensus, a specialized expert panel completed and refined the decision matrix.The MICMAC analysis produced a coordinate map, with the X-axis representing “dependence” and the Y-axis representing “influence” of each factor. The coordinate plane was divided into four quadrants, allowing for the identification of key driving factors based on their high influence and low dependence. Factors located in this quadrant were recognized as key drivers of the city’s branding process.According to the analysis, the main driving factors are:Human resource management, research and development in science and technology, financial resources, transportation infrastructure, urban service distribution, and tourism attractions.Furthermore, based on expert scoring and the CODAS method, tourists were identified as the primary target group for branding efforts. Amol, characterized by its pristine natural environment, adequate access to services, rich local culture, and favorable social security, enjoys high attractiveness for tourists.The findings demonstrate that a positive mental image of the destination, combined with natural and functional capacities of the city, plays a critical role in enhancing its urban brand. Neglecting these potentials could weaken the city’s competitive position among other destinations.

In this regard, and based on the current situation of the city of Amol, recommendations have been proposed to preserve and enhance the quality of the city's existing potentials and to attract investors, grounded in the results of citizen surveys and data analysis. These recommendations have been formulated as practical strategies across various domains, with the aim of branding the city of Amol and sustainably improving its capacities.

Today, tourism is considered a socio-cultural phenomenon, and its increasing and accelerating growth has led many experts to call the twentieth century the century of tourism. The present study has investigated the role and position of cultural heritage in tourism development in the historical city of Tabaran Toos. To achieve the research objectives, indicators have been determined and classified into four areas according to the priorities and limitations of the historical town of Tabaran Toos. The indicators include the socio-cultural index, the economic index - tourism facilities and services, the leading tourism product, and the management index. Accordingly, two methods, library and field (survey), were used to collect information, and two methods, descriptive and inferential, were used to analyze data. According to the results obtained, four indicators of cultural-social, economic-tourism facilities and services, the leading tourism product, and the management index have a significant relationship with tourism development; so the higher the frequency of service provision under the indicators, the higher the level of tourism development in Tabran Toos city.

The rapid expansion of cities and uncontrolled population growth have led to numerous challenges. Therefore, urban tourism, especially in developing countries like Iran, presents an economic advantage that can accelerate the development process. Given that the city of Hamedan holds significant potential as a major tourist attraction, this study aims to investigate, identify, and analyze the factors influencing urban tourism development, assess the strengths, weaknesses, opportunities, and threats (SWOT) in tourism, and propose strategies to enhance the tourism industry in Hamedan. The research methodology in this study combines both field and analytical approaches. In the first phase, research hypotheses and indicators were distributed via questionnaires among 355 tourists, and their correlations were analyzed using Spearman's rank correlation test in SPSS software. The questionnaire's validity was established as face validity, and reliability was assessed using Cronbach's alpha, resulting in values of 0.70 for the first hypothesis, 0.68 for the second, and 0.73 for the third. The results revealed no significant relationship between the development of Hamedan's tourism industry and the indicators of the first hypothesis. Additionally, the third hypothesis, suggesting low satisfaction among tourists with urban services in Hamedan, was rejected. However, the second hypothesis, which posited a significant relationship between the integration of tourism organizations and the development of Hamedan’s tourism, was confirmed. In the second phase, the SWOT analysis and the internal-external factors matrix (IEFM) were used to propose strategies for improving tourism industry in Hamedan. Subsequently, the strategies were prioritized using the QSPM method. The results indicate that attracting private sector investments to enhance accommodation and recreational infrastructure and leveraging the city’s rich historical, cultural, and natural attractions are among the most significant strategies for advancing Hamedan’s tourism industry.

Tourism activities have wide-ranging effects in various fields, and their development relies on various factors. In small cities within deprived areas, inadequate urban facilities and infrastructure are significant barriers to reaching optimal tourism levels, leading to limitations and problems. The success of tourism development programs and the achievement of their goals depends on the presence of favorable economic, social, infrastructural, and environmental conditions. In cities lacking these favorable conditions, tourism does not flourish. Small cities, in particular, experience reduced tourism dynamics due to fewer and more limited infrastructure services compared to larger cities. Delbaran, is a small city in Qorveh County, Kurdistan Province, Iran. This city is an example of not having a dynamic tourism sector despite attractions like the nearby Babagargar Spring, vineyards, religious events such as Haleem cooking, and access to Ali-Sadr Cave. Accordingly, this study aims to analyze the obstacles to tourism development in Delbaran city and its surrounding areas and present sustainable approaches for tourism development in small cities.

The study is applied research focused on identifying the obstacles to tourism development in Delbaran City and proposing strategic solutions. A mixed-method approach (quantitative and qualitative) was employed to collect, process, and analyze data. Partial least squares structural equation modeling (PLS-SEM) was used to analyze relationships between research variables via Smart PLS software. Initially, a field survey was conducted by the jihadi problem-solving group of Iran’s National Elites Foundation (INEF) of Kurdistan Province to gather data on problems and limitations related to the tourism industry in Delbaran and its sphere of influence. Then, the problems and limitations were categorized into three categories: inefficiency of the economic system, weakness of infrastructures (communication and services), and weakness of socio-cultural structures. In the second step, the relationships between the problems and obstacles to tourism development were determined based on the theoretical knowledge of tourism to form the conceptual and structural model. In the third step, a Likert scale questionnaire was used to score and examine the status of the issues related to the stagnation of tourism in Delbaran City and its sphere of influence. Local elites aware of the issues in the studied city and region participated in the survey.

The results reveal a significant relationship between the “weakness of infrastructures” and “inefficiency of the economic system” factors, accounting for 94% of the stagnation in tourism activities. The inefficiency of the economic system and weak infrastructures had effect sizes of 0.401 and 0.394, respectively. While infrastructure weaknesses had a slightly smaller direct effect on tourism stagnation than economic inefficiency, its indirect effect (0.311) made it the most critical variable influencing tourism dynamics. Based on the relationships between the problems and obstacles to tourism development, three priority approaches were recommended: 1. Improvement and development of communication and service infrastructures; 2. Enhancement of the economic system; and 3. Empowerment of socio-cultural structures. Executive policies for each strategy were also proposed to achieve sustainable tourism development.

Many studies have mentioned tourism as an important factor influencing the economic situation in countries, but to harness its full potential, a detailed and fundamental approach is necessary to identify and address all relevant aspects. In this context, while tourism has various positive impacts across different sectors, it is also affected by economic, social, political, and other conditions. If environmental, economic, social, political, and infrastructural conditions are lacking, tourism activities will not achieve the intended positive outcomes. In small cities within deprived areas, inadequate service infrastructures and facilities hinder dynamic and prosperous tourism. The research findings highlight two key issues: 1. In deprived areas, many small cities with valuable attractions struggle to utilize their existing potential due to factors that obstruct tourism development; and 2. The second issue stresses the influence of these factors, indicating that challenges related to communication and service infrastructures not only have direct effects on tourism activities but also indirectly weaken them.

In contemporary society, the sacred institution of the mosque has distanced itself from active engagement and social interactions, diminishing its central role in the social fabric. The cultural and religious layers of the mosque have also become less prominent. Considering the importance of tourism development in identifying indigenous culture, beliefs, and promoting religion, this paper aims to explore the potential of tourism development in the case study of Jameh Mosque in Isfahan. The research methodology employed is descriptive-analytical, and the study has practical implications. The necessary data was collected through referencing reputable scientific sources and field observations. The statistical population includes university professors and architectural experts working in academic centers in Isfahan. The questionnaire results were analyzed using one-sample t-tests, Pearson correlation, and SPSS software. Based on the research findings, indicators such as organizing celebrations and public events (score: 4.83), training Islamic architects (score: 4.77), conducting cultural sessions (score: 4.73), and reviving social occasions (score: 4.70) have the greatest impact among the social and cultural performance indicators of Jameh Mosque in Isfahan. The results demonstrate a positive and direct correlation between the thirteen social and cultural performance indicators of Jameh Mosque and tourism development. As these indicators improve in the mosque, tourism will also experience further development. Therefore, focusing on the social and cultural performance indicators of Jameh Mosque facilitates tourism development and enhances local community activities and events within the mosque.

Tourism and the city can be introduced as twins because the beginning of the phenomenon of tourism can be attributed to cities. The tourism sector in the current system of the international economy has been raised as one of the important indicators in commercial and cultural exchanges in various societies. But it cannot be denied that the tourism sector in Iran has been largely deprived of achieving remarkable successes compared to other countries. The most important reason can be seen in the weakness of macro policies for the development of this sector and the lack of attention to all aspects of tourism in Iran, in the meantime, urban management with human and financial resources can play the most important role in the development of urban tourism management. Since the current research tries to identify and explain the role of urban management in the direction of urban tourism development, this research is an applied one. Also, the nature of this research is to provide a model and framework to explain the role and relationships between urban tourism development management and urban management. Therefore, this aspect of the research is focused on the explanatory and interpretive aspects. Therefore, this research is mixed and uses the post-exploration strategy to achieve the goals and answer the research questions. Policies, laws and regulations, rules, budgets, and functional conflicts among urban tourism managers are considered as well. In Iran, contrary to public opinion, municipalities do not play a significant role in the development of tourism. The most important problems of the municipality's social and cultural deputy regarding tourism include solving legal issues and providing a legal basis for the development and delegation of authority related to urban tourism from the government to the municipalities.

Dance, one of the seven arts that date back to human civilization, is a sequence of purposeful and symbolic human movements that have aesthetic value, and its actors perform and exhibit various manifestations of it in different cultures. This human art has a high capacity for individual development, social and cultural development, and can be turned into a symbolic capital so that it can lead to the development of tourism in the country. Dance, like other areas of human manifestation, can include a range from vulgarity to transcendence.

  this research is necessary because it shows that if the high aspects and works of this art are reread and promoted, the numerous benefits of its implementation at the community level can be taken advantage and it can be planned as symbolic capital, and through it flourishment in the field of cultural and creative tourism can be achieved.

In this article by conducting bibliographical studies and descriptive-analytical research methods, the research question have been answered.

The results of this article by analyzing dance in the individual and social domains show that this long-standing human art increases the richness of body, soul, and community because it causes the perception of the joy of living in the present and the experience of a sense of liberation and piousness and increases vitality, and leads to social rationality and tolerance, and the scientific, policy-making and executive community of the country should pay more attention to this neglected domain and reduce the individual, social and national losses that have befallen us so far.

Today, tourism is one of the most important industries contributing to sustainable development. This industry has created great cultural, social, and economic opportunities for metropolises. Abundant and diverse tourist attractions of Tehran have created a great capacity for this city in terms of tourism. However, this issue has been less investigated so far. Therefore, this study attempts to examine the opportunities and limitations of tourism development in Tehran. It also presents tourism development strategies for Tehran.

This study seeks to provide strategies for the tourism development of Tehran.

This research is descriptive-analytical. Data for this bibliographical research were collected through relevant literature, documents, and interviews. Data were analyzed using content analysis based on the SWOT model. The subjects of the research were experts of tourism, managers, and experts of organizations and institutions in charge of urban tourism in Tehran. The sample was selected through purposive sampling. The sampling procedure was stopped when the theoretical saturation was achieved. A total of 35 experts were interviewed.

Findings of this study show that developing urban tourism in Tehran requires considering different aspects. The most important strategies and suggestions presented in this article are as follows: Strengthening the will power of people and authorities for tourism development, thinking of tourism as networks, forming an integrated destination management system, improving tourism marketing, presenting and promoting a positive image of Tehran, fostering the culture of tourist hospitability and retention, increasing event capacity, and branding Tehran in tourism.

By protecting, regenerating and establishing life in valuable rural fabric, it will be possible to recognize indigenous and local cultures. In this way, the transfer of cultural experiences will realize. The purpose of this study is to provide an optimal planning model for the development of valuable rural textures for tourism development with emphasis on rural tourism in Soh rural district of Shahinshahr and Meimeh city. The present study is an applied research in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study include 32 relevant experts. The entire statistical population have considered as a statistical sample. The data collection tool is a questionnaire which is divided into two sections: valuable textures section with 36 items and rural tourism development section with 28 items. To analyze the collected data structural equation modeling and confirmatory factor analysis test have been adopted by using AMOS and SPSS-22 software. The results show that in general, planning for the development of valuable rural textures has an positive impact on tourism development. Furthermore, the economic, social, and physical indexes have influenced tourism development. Moreover, the physical index has the most impact on tourism development and the social index has the least impact on tourism development.

Nowadays, the expansion of open spaces and the creation of leisure centers, especially tourism spaces, has become one of the leisure planning goals that, in addition to providing economic and environmental goals, have an effective role in balancing leisure and providing physical and mental health to communities. The birth of concepts such as the development of tourism represents the emergence of a new demand by tourists who are embarking on a journey of discovery and discovery in other cultures to enrich their individual social culture. This expresses the "social" reality as an essential and important component of urban planning. On the other hand, participation in regeneration based on tourism development is a new approach to urban regeneration. This study investigates the role of public participation in tourism revitalization and development to promote the central textile tourism industry in Sanandaj. The method of this study is analytical and descriptive and in the analysis section ، the information is analyzed using SWOT-AHP analysis technique. The results of this evaluation showed that the criteria of social diversity and vitality, and sub-criteria of research, welfare services and facilities, the dynamics of local and indigenous life, tourism, social and indigenous character preservation, social assets have the most impact on public participation is.

The findings revealed that the tourism growth within districts 1, 3, and 8 has positively impact-ed physical, economic, and organizational-politi-cal restructuring of those areas within the city of Shiraz, while it has no impact on socio-cultural and environmental restructuring of the city. This finding can be attributed to the way Shiraz policymakers make plans for the improvement of different aspects of the city. It seems that organizational-political restructuring can be re-garded as the most influential dimension for the development of cities or countries across the world. Consequently, if necessary changes hap-pen within policymakers’ perspectives, and the employment of experts within the area of civil tourism, it can be expected that every dimension of restructuring happens within our country.

Tourism industry, with declining immigration, job creation and rising production and income, has a special role in developing countries and has boosted the economy of many countries. Since the improvement and promotion of handicrafts is influential regarding tourism development, in this research the tourism development of native handicrafts and its position in rural tourism have been addressed. The main purpose of this research is to investigate the relationship between handicrafts and tourism development. The research question is that what are the effects of supporting factors, communication skill, and handicraft innovation factor on tourism development in Damghan County? This applied research uses descriptive-analytic method. There are two types of statistical society: the first group includes tourism industry experts, and the second group consists of tourists and travelers who have visited the handicrafts of villages in Damghan. The statistical sample includes graduate students and professors, handicrafts activists, managers and experts. By using Cochran's formula, the sample size was determined to be 225 people and the reliability of the research was tested through Cronbach's alpha. Data were analyzed by SPSS software. To test the hypotheses, multiple regression coefficient and Pearson coefficient were used, and the coefficient of variation was used to prioritize the indices. The results show that handicrafts play a very important role in improving and developing the tourism industry. There are positive and significant correlations between the supporting and communication skill indicators in handicrafts and rural tourism development. Supporting index with the largest share of the total variance is considered as the first priority, and the most important indicators in handicrafts tourism include paying loan and delay in repaying it, holding international exhibitions and entrepreneurship, respectively.

The tourism industry in the present era is one of the main strategies for development, especially for the less-developed or so-called Third World countries. The role and importance of the industry in creating jobs, increasing incomes, and economic growth and development are not at all anymore. Downstream of Zayandehrood basin from east of Isfahan to Gavkhooni Lagoon with many rural settlements with an ancient history and brilliant history. Considering the challenges of drought and water crisis, tourism development is one of the main strategies for employment creation, increasing incomes and preventing massive population migration to major cities in this region. This paper examines the capabilities and barriers of rural tourism development in this area by using the SWOT model to analyze the status of tourism and the ranking of villages and rural tourism attractions in this region. The result of this research is to identify and introduce the tourist attractions and villages and provide strategies for the development of rural tourism in the region.

Urbanization development, issues and specific problems in urban life have more than in the past made clear the global attention to strategies and useful solutions for optimizing the life of urban residents. Amongst such topics as urban environment, urban safety, urban planning and urban development, urban management is a very crucial factor. City development strategy is a new tool to help development and it can be used for comprehensive and global tidal changes response management, urban poverty reduction and local economy development. Most strategies of urban development as a participatory process follow three main improving urban management, urban economic growth and poverty reduction. Tourism development is one aspect of national development which in various countries has a great role of importance in economic, cultural, social and political aspects and is an important tool for city development strategy.
The aim of this research is to investigate the role of city development strategy in city planning management to gain tourism development and economic and social prosperity on Hormoz Island. To achieve this goal, the following questions were raised: 1-Can strategic planning guarantee the development of Hormoz Island?
2-Can union of Hormoz Island and Qeshm Free Zone with an integrated management of Qeshm Free Zone Organization affect tourism development and prosperity of Hormoz Island?
The methodology of this research was based on descriptive, analytical and applied methods using laboratory investigation and field work method (interview and questionnaire forms) and findings were calculated by the use of SPSS software and chi square test. In addition, SWOT analysis was used for determination of strengths, weaknesses, opportunities and threats, and the SOAR strategic model was used for strategic development, strength description, opportunities, aspirations result outcomes.
The development of tourism in the world needs an effectivemanagement system, strong and advanced infrastructure and improvement of required capacities. One of the most important factors in the tourism development in each region is management knowhow.
The results show that tourism development on Hormoz Island despite historical and natural attractions has had slow progressdue to a lack of required infrastructures, good management, services and social welfare. The future outlook of tourism on Hormoz Island is based on its becoming Free Zone in an efficient management system with the goal of economic prosperity and social development of the region in the three fields of historical, cultural and ecotourism – geotourism.
Document of future perspective: Shores and Islands of Persian Gulf and Oman Sea, lying on natural, cultural and historical attractions, are some of the most important locations for tourism in the region. The Fourth Economic Programme for the Persian Gulf Coast and Islands focused on tourism as tourism can be developed to create jobs, earn foreign exchange and regional development.
It is recommended that in preparing a document for future visions, Qeshm Free Zone Organization should take advantage of the pristine natural, historical and cultural capacities of Hormoz Island for the development of the tourism industry and attract more tourists to this region through Hormoz Island economic, social and tourism sectors development in the three areas of historical, cultural and ecotourism - geo-tourism. to Using comparative and competitive advantages in terms of geographical location,in addition to the conservation and management of natural and cultural resources, favorable conditions for improving quality of life will be provided. Moreover, by establishing the appropriate infrastructure for tourism, attracting foreign investment, establishment of hotels and tourism facilities, as well as the creation of a competitive market with the Persian Gulf countries in the tourism industry, Hormoz and Qeshm Islands would be introduced as a gateway for tourism in southern Iran and the Persian Gulf.

Compilation of administrative plans and implementation of strategies is almost among the concerns of the managers and programmers. Deduction of plans from development master and minor plans is too much time-consuming. Moreover, areas of activity and types of medium for tourism are extremely various; therefore, in many tourism centers, development programmers compile criteria and indices calling them tourism per capita. In this article, attempts have been made to compile some of the more related per capita to tourism industry.

Tourism has provided opportunity to enable utilization on every destination. If evaluation of environmental power be done properly result in plan improvement and prevention of unsuccessful tourism development. Natural conditions and social _ cultural structure of Taleghan is created various forms of civic and peasant atmosphere, in which on behalf of natural and human output are differential from another regions. On this basis, analysis of climatic conditions is very important to determine tourism comfort calendar (the best time) and to compile strategies of tourism development using by civic potentials. To obtain above goals, was done survey from civic affairs experts and was listed external _ internal elements with separated sub indicators (natural, environmental, social - cultural, economical, infrastructural, tourism) by SWOT model, and was presented conservative said strategy elements by prioritizing.In order to evaluating of comfort climate conditions was used bioclimatic indicator Tci and climatic data of karaj cinoptic station in period of 20 years.The result suggest that every month except JAN have proper conditions for special tourism.