society

Interactions between the society and the brand can play an essential role in society's attitude and behavior towards the brand.

The purpose of this study was to developing a model of community interactions and sports brands of Premier League football clubs based on social-cultural theory.

This research was applied in terms of purpose and of qualitative type with an exploratory nature. In this research, semi-structured interviews were conducted with 17 activists and professors and prominent football players who were selected in a judgmental and purposeful way using the snowball technique. Then, the interviews were categorized and analyzed using the theme coding method.

The influencing factors of the society on the sports brand include cultural factors (platform, inhibition, support, sustainability culture, shopping culture, religious and ethnic) and social factors (social classes, demographic characteristics, community dynamics, social changes and social alignment) and the influencing factors of the sports brand on the society including silent cultural formation (modeling, political goals and brand culture), psychological-social factors (socialization, social unity and cohesion, respect for values and reduction of abnormality, support for the weaker sections of society and social welfare and vitality) and effective brand factors (brand authenticity, level of service, quality and price and level of sports event).

The society and football brands interact with each other in different ways, so it is suggested that relevant managers pay special attention to the effective factors identified in the current research in creating their sports brand

The society attaches special importance to giving birth and raising children; to regulate this, it uses incentives and punishments. However, the importance of procreation is not limited to the social level; rather, at the level of wisdom, that is, the family, having children also has a fundamental place. The desire to have a child is naturally embedded in the human body. Several factors influence parents' intention to have children. Having a child is considered a natural part of adult life and includes raising children, sharing life with them, and accepting responsibility for their happiness and well-being. Individual motives for having children are related to family, emotional, and social goals, and factors such as socio-cultural, structural, and background conditions affect decision-making in this regard. These factors are closely related to social beliefs and values about having children, the number of children, and individual acceptance of cultural norms and values. In Iranian society, children are traditionally considered divine gifts and their presence seems normal and desirable, while their absence requires an explanation. The desire to have a child is naturally embedded in the human body. Several factors influence parents' intention to have children. Therefore, the purpose of this research was to explain the effects of dissatisfaction with life on the reduction of childbearing in Iranian society and family.

The current research was conducted with a combined method, the research has two statistical associations. The statistical population of the qualitative part is the people who were referred to the health-treatment centers of Fars province in 2022 and the statistical population of the quantitative part is all the couples between 20 and 45 years of age in Fars province with the Cochran formula and through multi-stage cluster sampling. The statistical sample of the qualitative section referring to health-treatment centers was also selected using the available sample method. Data collection was done in the quantitative part through questionnaires and in the qualitative part through in-depth interviews. Quantitative data analysis was done in the questionnaire section using SPSS version 23 software, and in-depth interviews were conducted in the (qualitative) section through content analysis and coding methods.

According to the significance value (sig) calculated between the two domains, which is equal to 0.000 and because this number is smaller than 0.05, therefore, there is a significant difference between the two variables of dissatisfaction with life and the reduction of childbearing in the society and families of the city. There is a significant relationship with Shiraz. Also, according to the intensity of our obtained correlation, which is equal to 0.140, therefore, there is a positive correlation, with a weak intensity and with a direct direction, between the two variables of dissatisfaction with life and the reduction of childbearing in society and families of Shiraz city; In this way, the higher the dissatisfaction with life among the couples, the lower the number of children will increase. Accordingly, the fourth hypothesis of the research is confirmed. The variable of dissatisfaction with life was able to predict the reduction of childbearing in Shiraz City with a determination coefficient of 0.019%. In other words, the variable of dissatisfaction with life has been able to explain 0.019% of the changes related to the reduction of childbearing in Shiraz city.

The results of the survey showed that the higher the dissatisfaction with life in couples, the lower the number of children in society. In today's society, many factors such as economic, social, and psychological pressures can fuel dissatisfaction with life. When people feel that their lives are not of good quality or that they cannot meet their needs, likely, their decisions about having children will likely also be affected. Declining childbearing may be due to concerns about meeting the needs of the child, lack of adequate social support, or fear of reducing one's quality of life. Although this relationship is weak, it is worth pondering because it shows that policymakers and planners should pay special attention to improving people's quality of life and increasing their satisfaction. Supporting measures such as creating job opportunities, reducing living costs, increasing access to health and welfare services, and strengthening the sense of social security can be effective in reducing people's dissatisfaction and, as a result, increasing the desire to have children. On the other hand, these findings emphasize the importance of family planning and providing psychological counseling to couples. If couples have the necessary support and can feel more satisfied with their lives, their attitudes towards childbearing will probably change. This issue is also related to cultural and social policies that should try to strengthen positive values about family and childbearing. Finally, this research shows that dissatisfaction with life is not only an individual issue but can have broad demographic and social consequences. By understanding this relationship and addressing the factors affecting it, it is possible to prevent the declining process of having children in society and help to strengthen the foundation of families. The increase in dissatisfaction with life among couples is simultaneously associated with a decrease in the desire to have children. This issue can refer to complex conditions in which factors such as economic problems, social pressures, and psychological concerns play a prominent role. Couples who are not satisfied with their quality of life usually have more negative views about the future. These concerns may include not being able to provide for the needs of children, not having enough support from society, or feeling pressured to fulfill parental responsibilities. In such a situation, they prefer to avoid long-term decisions such as having children as much as possible.

The health of a society is one of the most important determinants of the progress of any community. Assessing the level of health in different communities is of great significance. For this reason, researchers are always striving to develop appropriate tools for measuring it. Since values and norms in any society are defined based on the perspectives and worldviews of its individuals, the tools created to measure health indicators, especially social, religious, and spiritual health, should be aligned with the do's and don'ts of that particular community.

In the religion of Islam, from the very beginning of its formation, both in Islamic texts (Qur'an and Hadith) and in the practice and behavior of the leaders of the religion, the importance of social rights in terms of preserving human dignity and providing the foundations of a healthy religious society, in many and frequent ways. It has been mentioned that action towards the realization of these rights is considered as the joint duties of the individual and the Islamic state, and a special legal and executive system has been designed for that. The purpose of approving social laws is to implement programs that provide benefits and social services, in accordance with the official laws of each country. Social rights are to meet individual needs and increase social integration and cohesion.The method of this research is descriptive-analytical. The enemies of Islam aim to destroy the mental health of the society by taking Islamic culture and beliefs, and this is where the Islamic lifestyle comes into play, which has a special place.

The present research has tried to extract the behavioral methods of society reform from the themes of this book by using the analytical-descriptive method and by referring to the valuable book of the Qur'an. Since every society is more or less faced with various corruptions and suffers from them, reforms are a basic and fundamental and permanent need, and no person or society is without it. In the meantime, it is necessary to refer to the sources that are accepted by the people of the society and they consider it as reliable. The Holy Qur'an is trusted by Muslims as a divine source free from any errors. Therefore, the review of this book can be helpful in reforming the society. The results of the research show that the behavioral methods used in the Qur'an include methods such as: enjoining good and forbidding evil, avoiding association with corrupters, creating a healthy environment, love, the presence of reformers, soft and sympathetic speech, practical approach , punishment, neglect, preaching, presenting a model, asking questions, rejecting the agents of corruption.

Background &

Society attaches special importance to giving birth to children and raising them. For this reason, it creates incentives and punishments to regulate this matter; despite this, the importance of birth does not end only at the level of society; at the micro level, i.e. family, having children is of fundamental importance for parents. Although the desire to have children is naturally placed in the human body. One of the issues that has received attention in these years is the reduction of childbearing. The decrease in having children in cities is significant. The purpose of this research was to explain the effects of socioeconomic status on the reduction of childbearing in Iranian society and family.

The present research has been conducted with a combined method. The research has two statistical associations. The statistical population of the qualitative part is the people who visited the health centers of Fars province in 1401, and the statistical population of the quantitative part is all couples between the ages of 20 and 45 in Fars province, the statistical population of the quantitative part is based on Cochran's formula and through cluster sampling. Multi-stages have been selected and the statistical sample of the qualitative section referring to health-treatment centers was also selected using the available sample method. Data collection was done in the quantitative part through questionnaires and in the qualitative part through in-depth interviews. In this research, the thematic analysis method is used to analyze the qualitative interview data, and descriptive statistics and inferential statistics are used to analyze the quantitative data. Considering that two types of data will be used in this research, data analysis will be used at both qualitative and quantitative levels. Quantitative data analysis was done in the questionnaire section using SPSS version 23 software, and in-depth interviews were conducted in the (qualitative) section through content analysis and coding methods.

According to the significant value (sig) calculated between the two domains, which is equal to 0.000, and because this number is smaller than 0.05, therefore, there is a relationship between the two variables of socio-economic status and the reduction of childbearing in the society. There is a meaning. Also, according to the intensity of our obtained correlation, which is equal to 0.128, therefore, there is a negative correlation, with a weak intensity and with the opposite direction, between the two variables of economic-social status and the reduction of childbearing in the society; In this way, the more the socio-economic status of the people in the society declines, the decrease in childbearing in the society also increases. Based on this, the second hypothesis of the research is confirmed. The value of dispersion indices of the economic-social status variable is a Mean value: of 20.9025, Standard deviation value: of 3.30003, Variance value: 10.890, and Range of changes value: 19.00.

The results show that among people, values and attitudes, gender equality, socioeconomic status, religion, attitudes of ethnic groups, dissatisfaction with life, the ambiguity of the future situation, educational changes, and the living experience of families. They have Keywords Socio-Economic Status, Childbearing, Society, Family Received: 15/05/2023 Published: 22/07/202 ID247 http://rjms.iums.ac.irمجله علوم پزشکی رازی دوره ،30شماره ،4تیر 1402 Talebi M., et al. played a role in the act of having children and have reduced the possibility of having children. In the end, even though people are facing various risks and issues, they still have children because of their love and affection for the child and the survival of the generation. However, in the two ways of the dangers of childbearing and interest in children, they adopt the third way: reducing fertility. Traditional values and norms, contrary to the values of individualism, which have been increasing, have experienced a decreasing and decreasing trend and have faded in society, and this issue has caused fertility to be in a transitional and challenging period. Although fertility is the result of the normative and intentional reproductive behavior of people, today's Iranian society has suffered a paradox, because this behavior is promoted and encouraged by the common values and norms of childbearing in the society on the one hand. On the other hand, it is surrounded by the external social system. Is. Today, the spread of modernity and the prevalence of traditionalist approaches are like a double-edged sword, on the one hand, it brings the process of development and evolution of social institutions, and on the other hand, it creates unfortunate consequences, such as a change in the attitude towards childbearing, which has led to the transformation of the family institution. The attitude towards having children in this research is the negative view of the interviewees towards children, who consider having many children not as a source of pleasure and benefit, but as a source of expense. The basis of this assessment is the opinions, beliefs, and accepted values of the person about the consequences of not having children. Of course, attitudes do not individually determine fertility behaviors, but environmental situations and conditions are also effective. In other words, the decrease in childbearing results from systematic convergence and adaptation to the current society's cultural, social, and economic conditions. Several factors can be considered effective in reducing fertility. Elements such as economic disturbances, the high cost of family formation, the increase in the marriage age of young people and as a result the delay in fertility, employment, and education of women, the weakening of family ties, cultural changes, the introduction of modernization elements, etc., according to the findings of the research. present and in line with the macro population policies of the country, which calls for intervention and policy-making to increase fertility above the replacement level, and in order not to repeat trial and error like what was done before to increase the number of births and stop the downward trend of policy fertility were implemented, on this basis, it is suggested that before any policy in this field, the set of indicators and components that determine fertility behavior should be scrutinized and closely monitored by planners.

The purpose of this research is to examine the role and importance of social institutions in the formation of the correct moral structure in humans from the perspective of the Qur'an and traditions, which means social institutions, family, educational, cultural institutions, and government institutions.

This research used the descriptive analysis method for data analysis and the library method for data collection.

The Quranic concept of Shakleh is one of the most important and fundamental concepts in individual and social growth and development from the perspective of Islam, and for its desired realization, the role of important and influential social institutions such as family, educational, cultural institutions, and government institutions is very important.

These institutions, relying on important foundations such as God-centeredness and belief in the resurrection, which are the main roots of the call of the Holy Qur'an and the traditions of the innocents (peace be upon them), as well as their special functions, can form the correct human and moral structure and promise a healthy society. and be moral, a society in which moral and human virtues are crystallized and moral vices will be faint in it.

The attribute of being a guardian is one of the most important traits in individuals and society, and it means accepting and obeying the guardian of Allah, His representative on earth. Governorship is one of the basic concepts in the Holy Qur'an, Nahj al-Balagha and society, and it is defined as a political and moral concept as the relationship between man and God. This concept is very important and fundamental in Islam, especially in the concept of Imamate. In this article, the importance of provincialism as an important concept in Islam and society has been examined and explained. The province and the role of provincialism in legality, unity of Muslims, the truth of proper life and the establishment of the society system have also been examined. Also, the influence of guardianship in this world and the hereafter has also been investigated and it has been emphasized that the love of Ahl al-Bayt (peace be upon them) can give a person several worldly and hereafter qualities. The important effects of provincialism include limitability and legality. The Holy Quran has advised to emphasize obedience to God and His messengers as the duty of all believers. Also, Nahj al-Balagheh also emphasizes the guardianship and obedience to Wali Allah and His Messengers and highlights this as a way to achieve prosperity and progress of the society. The experience of "provincialism" will be in Islamic human societies and a world that has moral and social characteristics and recommends commitment and obedience to God and the innocents (peace be upon them). Therefore, provincialism not only benefits the person who practices it, but also creates significant social and cultural effects in the society. The research method of this article is descriptive analytical method with library technique.

The spiritual health of the society depends on the recognition ofharms and efforts to remove them from the arena of society andgovernment, and recognizing and rooting for social andgovernment harms or pests is as important as trying to build anddevelop a healthy society and government. is. The comprehensiveand complete school of Islam provides the most appropriate andefficient views and guidelines for all individual, social andgovernment issues and does not explain any issue without focusingon spiritual health. For this reason, saving the society and thegovernment from their pests is considered a fundamental andcrucial concern. This important issue has been clarified in Islamicsources and texts, including the biographies of the great Imams,peace be upon them. The purpose of this research is to implementthe views of Imam Ali (AS) in the direction of the spiritual healthof the Islamic government and society. Spiritual health is the maincourse of political and social development and transformation.Imam Ali, peace be upon him, in his biography and the valuablesources that are based on it, have paid great attention torecognizing the harms of the society and the government and thentrying to fix them, and have presented original ideas foradvancement and progress. The tyranny and arbitrariness of therulers, mismanagement and lack of thinking about the future, thearistocracy and specialism of the agents, the lack oftrustworthiness of the rulers towards the government, the lack ofobedience to the leader of the government, divisiveness, flatteryand flattery and the lack of ethics for the people in the society andFor the agents in the government, one of the most important andemphasized social and governmental harms in the life of that nobleImam. In this article, the most important components of thespiritual health of the government and political society in theshadow of social and political pathology, focusing on the views ofImam Ali (AS) and emphasizing two main and important harms;Due to their extensive role and effect in the direction of causingdamage in the Islamic system and the need to avoid them, in theform of "weakness of belief in the society and government" and"incumbency of unworthy managers and rulers" in a scientificapproach.

Since attention to social life is one of the most basicteachings of the Quran, today's society needs to present theinterpretation of the Quran with a social approach in society.The social trend in this interpretation has created newdevelopments and tremendous effects such as the revival ofreason and wisdom, the use of scientific interpretation, theinference of lifestyle from the Qur'an, the strengthening ofsocial relations, etc. in the society. which we will examine inthis research .

This is a descriptive-analytical studythat was collected and analyzed using jurisprudential andtheological sources .

The findings show manifestations of sociologicalexplorations in various fields such as: discovering moralvalues, social analysis of Quranic concepts, revival of reasonand wisdom, rejecting Israelism and fighting superstitions,applying the findings and achievements of science in Tafsir,an educational and guiding view of Quranic stories is wellvisible.

The social trend of exemplary interpretation, inaddition to being acceptable and attractive to those interestedin Quranic interpretation, has brought many achievements andeffects to the society.

 Social life in any age requires the familiarity with social norms. Ethical living also requires the familiarity with the right action and correct and constructive interaction with the world. Therefore, recognizing the axes of social ethics and observing its limits will create a civilized society based on ethics. The main purpose of this research is to search in Hafez's lyric poems to find the criteria of social ethics to build a utopia.

 The approach of the present study is descriptive-analytical and is performed qualitatively. In order to conduct this research, Hafez Divan collection has been studied and its verses based on ethics of living and social ethics, which are a kind of Hafez’s statement in this regard, have been extracted and analyzed.

Ethical Considerations:

 In conducting the present study, in accordance with the ethical norms of conducting all research, all aspects of honesty and trustworthiness have been observed.

 Hafez's poem is a poem of morality and reliance on the principles of social ethics and ethics of living, but according to the reverse hypocrisy and the language of ridicule that flows throughout Hafez's poems, this centrality of morality manifests itself in the opposite form and in a ridicule way. According to Hafez, a perfect human being is a person who possesses sublime qualities such as coexistence and respect for other beliefs, avoidance of hypocrisy, patience in the face of calamities, freedom, avoidance of authoritarianism, compassion and so on.

 Studying and recognizing Hafez's lyric poems, his views and thoughts, clarifies a part of the individual and living ethics in ancient Persian texts. Moreover, it acquaints man with the Hafez’s essential definition of morality. This acquaintance not only will lead to the purification and training of the human soul in the face of society, but also will provide a basis for the creation of a utopia based on social ethics if its boundaries are observed. In Hafez's poetry, moral teachings are generally expressed indirectly and covertly in the veil of irony and humor.

The purpose of the current research is the strict implementation of what is good and what is forbidden, and since what is good and what is forbidden is directly related to religion, the world, and the reputation of individuals, it has a special sensitivity.

The current research method is analytical-descriptive and using library resources and background literature.

According to the concept of enjoining the good and forbidding the evil, it was stated that these two duties are the most basic and efficient means to guide the individual and consequently society. On the other hand, the verses and narrations included in this field, we came to the conclusion that Islam, by legislating these two religious branches, wants to educate the people of the society in such a way that all people have a sense of responsibility towards each other. And this is the thing of the good and the prohibition of the bad, which strengthens the foundations and religious beliefs. The lack of enjoining the good and forbidding the evil and the conformity of this duty with social needs is quite evident in the words of God Almighty and the Infallible Imams (as).

In the current era, which threatens the comprehensive health of mankind, returning to religious teachings and teachings is the guarantor of the comprehensive health of the Islamic society, and this divine duty is a suitable cover for the protection of the individual and the society.

Chastity is one of the most frequent topics and themes in religious and non-religious texts, which today, in addition to lack of attention to it, has also deviated. The purpose of this article is to examine the role of family in improving attitudes toward chastity.

This research has been done through a documentary library and descriptive-analytical method.

The findings indicate that parents' attention to issues such as explaining the philosophy of chastity, avoiding ill-considered encounters, awareness of other cultures, pathology of chastity, strength of belief and chastity education of children corrects deviant attitudes toward meaning Chastity will be in the society. Deviation from the attitude towards chastity as a problem and abnormal challenge and behavior is the result of many factors, one of which is the issue of the family.

The result is that parents are the first people who influence the mood of their children in the family environment and can correct the attitude towards chastity. In a model way, they establish the foundations of virtues or vices in the institution of their children through their attitudes, movements and dwellings, and by correcting this attitude and issuing chaste behaviors, a part of society's health will be preserved.

The aim of this study was to investigate the cultural, social and religious contexts on employment and unemployment of self-sacrificing children in Bushehr province.

This research was applied in terms of purpose and applied-descriptive. The method of data collection was field and library studies that the researcher made a questionnaire for the field method. After ensuring its validity and reliability, the researcher distributed the questionnaires and collected information. The statistical population included 835 children of all martyrs and martyrs (girls and boys) unemployed in Bushehr province who had reached the age of employment and were ready to enter the labor market. Cochran's formula was used to select the sample size and the number of samples was 332.

According to the findings, there is a positive and significant relationship between the studied factors with employment and unemployment status so that the level of significance and correlation coefficient between the studied variables with employment and unemployment status, respectively: social class (0.001 P = r = 0.67), social environment (P = 0.001 and r = 0.62) and religious and cultural contexts (P = 0.001 and r = 0.53), so each hypothesis Confirmed.

The results of the study show that factors such as (cultural and social contexts as well as religious and cultural factors) have a significant effect on the employment and unemployment of the children of martyrs in Bushehr province.