جستجوی مقالات مرتبط با کلیدواژه "رسانه" در نشریات گروه "روابط عمومی، ارتباطات، رسانه"

This paper deals with the role and status of media in shaping public opinion in our country. The past experience of the Islamic Revolution proves this supposition that foreign media invasion will be increased both in quantity and quality in future. The development of communication technology has facilitated the West efforts to attack our values and ideals as well as religious, revolutionary and national norms of Iranians. The Islamic Revolution relies on people, therefore, this paper using cultural reflections of the Leader of the Revolution has emphasized on concepts like media and its function, public opinion and media function and their role for the integrity of the internal structure of the state. This is an applied research that explains the role and status of media in directing public opinion based on the thoughts of the Leader of the Revolution and is going to answer this question: “What is the role and status of media in shaping public opinion for the expansion of defense culture?” Documentary method has been used for the collection of data. Finally, qualitative content analysis is the method which is used for reviewing Imam Khomeini and Ayatollah Khamenei viewpoints.

The book “media literacy and semiotic awareness” written by Elliot Gaines, attempted to show how the films and the serials could or did not succeed in analyzing the signs; using examples from number of news and television series in the US. How did they form their messages? What techniques have been used to convey these messages to their audience? And how do you get the meaning of explicit or implicit messages, or self-conscious or semi-conscious? In general, the intention of the present book is to find how communication processes works in everyday life and how media percepts, in order to gain a proper and effective understanding. However due to the inconsistencies in content and dispersion, the author of the book, in spite of his attempt to identify semiotic dimensions, failed at his project; and in particular its rugged translation decrease the quality of book in a way that, in some cases, the subject matter, media literacy has been marginalized and even forgotten. While Gaines could draw the art of semiotics in his book, and instead of scattering he could say much by fewest signs, but never did so.