The Effective Factors on Media Consumption Regime of Highschool Students of Kerman City

Today, our life is so much depends on the media. High school students are the main addressees of media who their consumption is more than any other ages. Media consumption regime is one of the generative components of media literacy which should be programmed and thoughtful. Media literacy pertains to twenty first century which includes the ability to use the media, analysis of media transmission and critical thoughts towards the media transmission. The main subject is that how is the media consumption regime for high school girls and boys? and how is the relationship between having access or using the media and the economical base and gender? The present research has been done by survey method, questionnaire and selecting 400 students by cluster sampling method among high school student of fourth grade in Kerman city. The results show that school boys use the media more than school girls. Also, there is a meaningful relationship between the rate of using conteractive media. But it does not have and relationship with the rate of using the print media(newspaper and magazine).