The relationship between information quality and external quality markers in Persian public

One approach to evaluate the quality of a web page is to investigate its external markers. The purpose of the present study is to determine the relationship between information quality of Persian public health web pages and their external quality.

The samples of this correlation study were selected from among the freely available ten-key word texts of chronic diseases in Google and Yahoo search engines. Data were collected by means of two checklists and were analyzed through Pearson correlation test using SPSS software. The reliability of the checklists was determined by test-retest procedure.

50 percent of web pages contained all information quality criteria but no WebPages have shown all quality markers. The mean values for the quality of information and appearance markers in web pages were 76.2% and 42.9%, respectively. There was no significant relationship between information quality criteria and external quality markers in the Persian public health web pages.

It can be concluded that in Persian public health web pages, the analysis of quality markers is not an appropriate method to judge information quality of these pages. These current tools, therefore, cannot reflect the quality of content in Persian web pages.