Discourse Analysis of Mahmoud Ahmadinejad in the Tenth Presidential Election of the I.R. of Iran

The present article attempts to analyze the discourse presented by Mahmoud Ahmadinejad, one of the candidates of the tenth presidential election campaign, by using the method of critical discourse analysis. The methodtheory used for extraction of discourse signifiers is Fairclough theorymethod. Then, the signifiers and nodal point are put in the theoretical framework of research means of Laclau & Mouffe's theory-method which represents the total view that would help us to understand the way signifiers articulate together, the way of defining and redefining the signifiers by nodal point, the way of integration around prominent signifier and also to produce antagonistic borders for hegemonic victory to other discourses that exist in the field. The prominent signifier that integrated this discourse and articulated other signifiers around it was popular management.