An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores
Author(s):
Abstract:
Today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. This paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in Tehran department stores. This is a descriptive survey study. The statistical population of the research is composed of customers of the three major chain department stores in Tehran. The sample size estimated to be 491. Data gathering instrument was a self administered questionnaire and structural equation modeling (SEM) is used for the data analysis. Findings indicate that in Tehran department stores perceived quality affects perceived value, customer satisfaction, and re-purchase intention. Also perceived value affects customer satisfaction and repurchase intention. Moreover, customer satisfaction affects re-purchase intention. Finally proposed model identifying relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in Tehran department stores efficiently.
Keywords:
Language:
Persian
Published:
Quarterly Journal of Business Management, Volume:4 Issue: 11, 2012
Page:
55
magiran.com/p1059920
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!