The media role in the social and political development: Emphasizing about Iran semanticist society

The current age is named as the age of communication dominance. Doubtlessly, thebiggest part of information science about all of world issues is on the massmedias.Nowadays media have influenced on modern human identity by expansion ofgeographical, cultural and political border, in such a way that the modern humanidentity can be named media identity. Increase in the role of modern means of masscommunication in various parts of human life have caused to using them in differentgrounds. Although the media have a well – deserved role in create the strengthenand power points, sometimes medias are also effective in weakening of basicposition of society.Regarding to various functions of mass medias such as news and informationscience, creating the Social belonging and attachment, Supervision on the operationof power anatomy, providing of the grounds of public participation, and the generalsupervision on social system can avail a worthy position in creation, perfection andinstitutionalizing of indexes, and fundamental elements of political structure. newsmedia’s such as newspaper, magazine, book, radio, television, internet andsomething like them as one of important organization of society with the influencewhich have on ideas and opinion and the other aspects of human life, create socialand political facts for people which are the determiner of our view about the world. Contrary to schools, the other organizations, and the branches of human life, the Medias are comprehensive. The most important feature of medias is this that they are everywhere. Medias can form a classroom without wall which involved milliards audiences. medias undertake the protection duty of environment. medias under take the responsibility of transfer of social heritage from one generation to the next generation with making union among the society parts in removal of environmental needs. medias generate and enrich movement. activeness, and joy and also lassitude, laziness, and weakness. from one point. they excite the kindness, emotive and truth feelings, on the other hands, they revive the feeling of distrust, ugliness, enmity, lie, and violence. this function is naturally caused interior –behavioral contrarieties in social and individual scale.