Investigating Rate of Iatric Tourism's Satisfaction and Prioritizing the Effective Factors on it via Fuzzy TOPSIS Approach

This research aimed to investigate rate of iatric tourisms’ satisfaction about provided medical services for them and their fellow travelers in Yazd city. For this purpose، the quality level of services provided to the patients and their fellow travelers was investigated and some solutions have been suggested in order to enhance this level. In this direction، a questionnaire was designed according to SERVQUAL model in 5 aspects consisting of 21 questions. Therefore، quality differences have been measured according to opinions of 114 foreign patients and their fellow travelers in the hospitals around the city. This is a descriptive- measurement research. In order to analyze the data available techniques in statistics were utilized and Fuzzy TOPSIS technique was used for prioritizing the solutions. The results revealed that services quality difference is significant in 3 aspects of responsibility، guarantee and agreement. In other words، there is a significant difference between patients’ perception and expectation with those of their fellow travelers regarding quality of provided services. However، results of rating with Fuzzy TOPSIS indicated that the factors of proper equipments and proper quality of therapy are in the better situation comparing with other factors.