Investigation and Determination of Recreation Value Function of Soleyman-Tangeh Touring Region in Sari

Attention to the importance of natural and ecological resources in Iran, considering non-market value of environment, would lead to better perception of its real functions. So, recreation value of Soleyman-tangeh tourism region in Mazandaran province and factors effecting individual willingness to pay were analyzed utilizing contingent valuation method. Legit regression model applied to determine effects of related factor using maximum likelihood approach. Results show that income and household size variables have positive and significant effect on willingness to pay while bid and age variables have negative effects. Probability of accepting proposed amount would decrease when the number of women exceeds men visitors. Age and sex variables had the most elasticity and marginal effects, respectively. Willingness to pay for recreation use of Soleyman-tangeh tourism area was estimated 1674.129 Rials per person and 5340.472 Rials per family.