Determination of Strategic, Existing and Desirable Situation of Entrepreneurship in Sport of Iran

The purpose of this study is survey of existing and desirable status in Iran’s entrepreneurial in sport from the view point of sport experts. This study is descriptive¬_ analytic one and was conducted as a survey and statistical sample consisted of 64 subjects including: physical education organization top managers and sport management professors. Data collected by interviews and research designed questionnaire. Its reliability (α=.96) is obtained after its validity confirmation (by professors). Information was collected by Kolmogorov- smirnov, Chi square, Friedman and dependent T tests. Research findings showed that there is a significant difference between existing and desirable statues entrepreneurship strengths in sport (t=11.469, p≤.001), weaknesses (t=-11.554, p≤.001), opportunities (t=-14.073, p≤.001) and threats (t=-11.231, p≤.001).SWOT analysis showed that entrepreneurial place in sport of Iran was placed in peaceful position. In conclusion, it can be said that WT strategies should be applied with attention to the existing status of entrepreneurship in the field of entrepreneurship in sport.