A Comparative Analysis of Media Consumption in Rural and Urban Areas in Iran

Nowadays, Information and communication technologies play an important role in living changes and development in rural and urban areas. The changes are gradual and long time; so, everyone acknowledges today the role and impact of media in social changes and transformations; despite their strength, weakness and extent. The research analyses media consumption in Iranian rural areas, considering influence of media in development and especially, rural development. The main concentration of the research is measuring media consumption, (traditional, mass and new media) like internet as index of ICT. Clearly, the amount of media application in urban areas has been used as a comparative criterion; which could demonstrate the gap in urban and rural areas in Iran. The findings showed that the gap in all media types in considerable.