Design Pattern in Strategy Development for Manufacturing Enterprises

Abstract:
Compiling of strategies in organization and various parts of community is response to which changes is occurring in various area especially in economic and industrial ones. In this study, to design a model for strategy formulation and strategy firm production of a comprehensive strategy framework in the form of exploratory studies, mixed use is thus the stage of qualitative case study method (pure milk company) and a small stage Method of descriptive information is collected. Information gathering stage semi-structured qualitative interviews with 24 people and open the experts and pundits, and review multiple sources and documentation has been. Firstly, the company mission statement, making the second stage screening factors due to fuzzy logic, in the third stage of completion of Swat matrix according to previous information and extract the four strategies and ultimately making decisions with quantitative methods using questionnaires to the priority Classification strategies to help extractive AHP has been a result of the best strategy for firms looking for market development and product strategy.
Language:
Persian
Published:
Journal of Busines Administration Researches, Volume:4 Issue: 8, 2012
Page:
114
magiran.com/p1128466  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 1,390,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!