The Informative Role of Mass Media on Consensus and Consistency of Subcultures

The purpose of this research was to study “The Informative Role of Mass Media on Consensus and Consistency of Subcultures”. The method of the research was survey and the tool of the data gathering has been researcher- made questionnaire. The reliability of questionnaires using cronbach alpha was (0/81). The Statistical population for this study was defined as all citizens over age of fifteen (15) living in the city of Bandar Abbas. After performing a preliminary (pilot) study to ensure the validity and reliability of questionnaires, 370 were selected based on a quota sample and required data was collected among them. Finally, after analyzing the data with the help of the software of SPSS and Amos, The obtained results indicated that: There were meaningful relationship between informing of the mass media and social consensus in Bandar Abbas (r=0/289**).