Window-Shopping as an Effective Element to Improve Viral Marketing

E-Commerce is going to be remembered as one of the most important concepts of the twentieth and twenty-first centuries، for a very unique reason: it is the combination of technology، business، marketing، and design. As well as the others، marketing has a long history. However، raising the Internet and e-commerce turns its utilization and practice into a modern way، as well as the others. One of the modern techniques of marketing is called viral marketing or so called Word-of-Mouth (WOM). This study is dedicated to reviewing the several strategies and key point of viral marketing. As the contribution، this study is focused on getting the window-shopping phenomenon to work، as a promoting factor on viral marketing strategies. In this paper، a case study on influence of window-shopping on a multi-stage customer decision process compared to that of WOM is been done as the empirical study deducing the applicability and competency of window-shopping.