Priories the Factors of Fans Supportive Reasons and the Relationship with Attendance and Their Supporting in Iran Pro League

The purpose of this study was to priories the factors of fans supportive reasons and the relationship with attendance and their Supporting in popular club of Iran pro league. The method that applied in this research was descriptive-correlation and was carried out as a field study. The population was total of pro league soccer fans that from 18 teams, 4 teams were elected. So, according to Morgan’s sampling table 810 questionnaires were gathering from samples to analyze the data. Based on a review of the current literature, nine elements were identified and a questionnaire was developed for measuring them. Questionnaire reliability was confirmed by factor analysis, related masters and professional, and validity In a primary study by Cronbach’s alpha (0.81). The results showed that 40/2% of fans, rather than 16 year, supported their team continuously. According to Friedman test, team interest, football interest, other interest (color, player & brand), socializing, Excitement, club dependency, other efficacy (families, friends), club administration and escape rationally had highest influence on fans supportive reasons to their team. In next stage, only club dependency and escape was related to fans attendance for Supporting team. Finally, by identifying importance of each supportive behavior, managers can focus on ways to attract retinue and develop of pro league fans