Challenges of T.V Management in the age of advertizing in media: the study of the impact of New Media in T.V ads Market

Media industry has changed by the new information and communications technologies. These new form of media not only have an effect on the content of media industry but they cause the fundamental changes in which large amount of advertizing will tend to these new form of media instead of Television. Advertizing is so important in economic life of mass media; therefore studying the media challenges in this area can be helpful for TV managers and let them know their situation according to these new tendencies in advertizing; in addition by studying these challengesthey can make an appropriate decision to manage their organizations. This article examines the future of advertizing industry in media especially in new media and television. Moreover the advantages and disadvantages of television as a visual media have been identified and some strategies for television managershave been presented. In this paper the advantages of new media is seen as the capability of measuring information about their users as well as the monitoring their reactions to the ads. In addition, compared with new media, the numbers of audiences which are in fluenced by television are larger; therefore television can be better used for advertising brands. Being in original markets helps television to be more penetrating in the markets in order to attract the advertiser’s attentions. Also using the contents that is produced by users can be one of the best strategies that help television managers to reduce the organizational expenses.