Review the Satisfaction Rate From the Quality of Services of the Organizations Responsible for the Rural Local Management in Ijroud County (Zanjan Province)

Nowadays, the effectiveness of any organization, especially the organizations responsible for rural management, depends on providing the increasing needs and requirements of people, which necessitates the effective implementation of facilities and resources and promoting the quality level of services in rural areas. Generally, identifying people's requirements and knowing their demands has a determinant role in determining priorities for management and effectiveness of administrative system. Indeed, respecting the people’s role and knowing their requirements provides a proper and useful framework for selecting appropriate strategies and promotion of the quality level of the provided services. Therefore, the present study intends to identify the priorities of organizations for providing services through the evaluation and measuring the satisfaction of villagers about the provided services.Therefore, to complete coverage of all levels and expectations of residents, the Rater model was used to determine the level of services in 59 rural settlements in Ijroud County of Zanjan province. The data were collected through the questionnaire with a sample size of 436 people and analysis of data were done by using appropriate software of SPSS. Based on “T Student” test, the satisfaction level of the considered organizations in all indices was significantly less than what expected. In ranking the indices effective on the level of satisfaction, the factors including intimate and friendship relationship of people and the authorities, responding the people’s problems with courtesy and respect, the manner that authorities perform their duties and the interests and motivations of authorities in performing their duties have had the most important role in defining the people’s satisfaction from the related organizations. The results obtained from multiple regressions showed that the criterion of reliability with determinant coefficient of 0.432 has had the most effect on the people’s satisfaction.Generally, for improving the condition for servicing the responsible organizations, knowing the daily requirements of people and identification of service fields for providing the requirements and needs of people is inevitable.