Identification of Barriers to the Consumption of Cultural Goods among Experts in Cultural Organizations in Bandar-Abbas (with a focus on Written Goods) Architecture of Hormozgan
The present study aims to probe the barriers to the consumption of written cultural goods in Bandar Abbas using the descriptive method of survey. The statistic population of this study is all experts in cultural organizations of Bandar-Abbas in 1391. Using Cochran sampling and random sampling based on volume we have selected 203 people as the sample. Research tools are questionnaires in two parts: one, demographic variables; two, ocean research on economic, social, media, education and the promotion. Face and content validity of the instrument has been approved by expert faculty, and its validity has also been confirmed by factor analysis Cronbach alpha reliability of the 81/0 respectively. For the analytical test data analysis, factor analysis, t test, analysis of variance has been used.Results showed that the economic barriers "cultural goods prices written" with a load factor of 798/0 and the highest rate of social barriers factor "down the role of the family in writing of cultural goods" with a load factor of 867/0, respectively. Findings showed that the economic and social barriers and cultural barriers to consumption goods were written more than average. Schools "with a load factor of 630/0 and the highest coefficient factor in the advertising and information barrier's advertising practices in the writing of cultural goods" with a load factor of 651/0, respectively. Results showed that the rate of systemic barriers, educational barriers and obstacles for new media advertising and media consumption of cultural goods was written at an intermediate level. Also according to the demographic characteristics of no difference in opinion, experts observed.