Codification of Strategic plan of Tourism Development in Rural Tourism Sample Areas Case Study: The Tourism Sample Village of Hajij in Paveh

Nowadays، tourism development in rural capable tourism sample areas is one of the ways to save the villages from poverty، immigration، social and economical problems. So، the present study identified the environmental potential of the tourism sample area of Hajij Village through using a set of internal factors (strengths and weaknesses) and the external factors (opportunities and threats) and then، codified the tourism strategic plan in this area. Accordingly، the present study was an applied-developmental research with descriptive-analytic methodology. The data from questionnaires and field studies were survived in order to determine the four dimensions of SWOT technique. The research had a simple random sampling including tourism experts and scholars in the province. The findings of the study showed that Hajij Village had 11 strengths، 11 weaknesses، 12 opportunities، and 6 threats، which according to priority of these factors، T2، W3، O2، and S4 had the most scores. In addition، WO and SO strategies were located in the first and second priority for tourism planning. This assessment leaded to codifying of tourism development program of Hajij Village، which could help the improvement of tourism status in the tourism sample area of Hajij.