Measurement of Innovation in Holding Companies

Structure of holding firms become usual in many countries specially IRI. Born of this companies enhance creating asset value by synergy in subordinate firms. On the other hand in today dynamic and uncertain environment vital factor for companies is achieving competitive advantage. Innovation and creativity ease gaining competitive advantage. So characterizing innovation and creativity and aligning them with firm goals to conduct effective competitive strategies would be important issue. In result on of main process in holding firms is developing innovation and creativity through subordinate firms which could guaranty success in them. One of the most important tasks of the best holding firms is to develop the innovation through measuring it in subordinate and choosing the most innovative firm. In this article we discuss concepts and aspects of the model to evaluate innovation and effectiveness in subordinates. Innovation in the article is using grounded theory to create measurement model for innovation.