Content Analysis of 90 TV sport program

The purposive of study was content analysis of 90 TV Sport program in 2008-2009. The population was the all of the program in during of a Iran Football Superleage. The sample was purposive and The program were broadcast in during the second semi ssesean of super league in 2008-09. Content analysis was performed with preparation of coddingsheet and codifying instruction، and operational definitions from the categories with three units of program، item، and subject. The findings showed: 77% of the subjects given in the program were related to main subjects while 23% were related to secondary subjects. In 78% of the subjects the performer had no objection and in 96% of the subject there was no verbal confrontation between the performed and the guest. The role of marginal subjects in live programs is twice more than that in recorded programs the trend of program is more focused and managerial subjects having a critical position toward managers and technical staffs of the teams and a fair trend toward the players and umpires. Using 37% of mocking tone in a serious and live TV program would show the program to be highly critical and clamorous. Mocking free critical and using the experts in different sport fields would help the improvement of the program and would be highly effective in preservation on the program.