Methods to CreateHumor in Posters and its Reflection in Iranian Contemporary Graphic Arts

Astonishing growth in the advertising costs on one hand and uncertainty of companies about their effectiveness on the other hand have caused a major concern for thecompanymanagers. During the past several decades, the use of the humor in advertising has increased. The aim of this paperis to make abetter understanding of humor in poster design arts and advertising through focusing on the uses of humor in poster design arts and advertising, and reconnoitering the advantages and disadvantages of itusing descriptive method. The research has been carried out through gathering published material. The results indicate that the methods forusing humor, quality and the extent of it in poster design arts are determined by the theme.They also show that there are many advantagesto using humor in posters, such as: humor in poster makes themessages more entertaining and more memorizable.