Analysis of Social -Cultural Factors Effecting of Production Cooperative's Success (Greenhouse) in Kermanshah Province

Maintenance relationships customers، suppliers and the community are of key factors، maintenance work positive relationshipsin cooperatives. If ownership and structureof cooperativenot entitle of protection and support cooperationculture،will endanger overturning. Based on the purpose of this study was analysis of social-cultural factors effecting of production cooperatives'' success greenhouse in Kermanshah Province، in order to focus on improving these factors، by path analysis. The methodological approach in the study was a descriptive - correlation and the survey were conducted. 220 members of the greenhouse production cooperatives in KermanshahProvince، a stratified random sampling as the sample، were selected. Information gathered through questionnaire، and validity of the instrument was done by panel of expert. The reliability of the questionnaire was done by chornbach''s alpha coeffient and result was 0/82. Factors effecting were analyzed with path analysis، using Factor Analysis extraction and factors that exist in social - cultural factors، managerial factors and economic factors، by applying SPSS Software. The results showed that the social – cultural factors have indirect effects in addition to direct impact on success of production cooperatives through managerial and economic factors. The general effects showed the significant role of social – cultural factors on success Production cooperatives.