Scientific Study of Radio & TV Webpages in Social Websites

The present article aims to develop a methodology for the study of radio and television webpages in virtual social networks. The reason for adopting this eclectic approach is to combine three methodologies at the same time: Social Network Theoretical Approach, Social Network Analysis approach and … which is a new research method and can provide an analysis suitable for virtual social networks in terms of both form and content. This combinative methodology is developed due to its flexibility and suitability. In this approach, the researcher starts from structural level of communications and the network connecting social actors in terms of the subject matter, and then goes to examine the content of communications which includes the depth and extent of actors’ propensity towards this subject matter. The proposed approach is generally different from the common research methodologies, because one of the main features of explanative approaches is the possibility of simultaneous examination of both form and content of communications.