A Corporate Entrepreneurial Approach to Business Process Reengineering (Case Study: The Governmental Trading Company)

In this paper an embedded framework is proposed to employ corporate entrepreneurship concepts into a business process reengineering (BPR) technique. The former has a strong theoretical background and the latter has application potentials. Our case study is a Government Trading Company (G. T. C). We applied a mix research method to answer the research questions، where، by using the grounded theory، the factors affecting the company''s willingness to apply BPR are categorized into six groups including structural، customers، financial، technological، human resource، and regulations. Then، the readiness of G. T. C to apply reengineering activities is evaluated based on a quantitative method. The result indicates an appropriate level of readiness in the knowledge about processes، leadership، management commitment and systems; an average level of readiness in IT application and collaborative working environment; and a poor level of resistance to change. Based on this model، some opportunities for improvement and، innovation are recognized، and suggestions are made to exploit these opportunities.