The Influence of Organizational Climate's Dimensions on Fulfilling of the Brand Promise(Case Study: Maskan Bank)
Author(s):
Abstract:
The Customers loyalty on a brand is dependent on their trust. Also the customers trust influenced by fulfilling the promises which brand owners deliver to their customers. According to importance of the subject، this study reviews the influence of organizational climate’s dimensions on fulfilling of the brand promise. The purpose of this study is identifying the effective organizational climate variables on fulfilling the promises which brand owners deliver to their customers. The statistical population of this study comprised the entire Maskan Bank’s employees in Alborz province which were selected some people among them randomly. In order to collect data the standard questioners are used. The data analyzed by Spearman Correlation Coefficient and Multiple Regression. The finding of study showed that the organizational commitment، employees received bonuses، teamwork in organizations، organizational structure and organizational communication have significant relationship to fulfill the promises and among these variables of the three variables such as: organizational commitment، employees received bonuses and organizational communication can entry into the regression equation، which can impact on this variable directly.
Keywords:
Language:
Persian
Published:
Journal of Marketing Management, Volume:9 Issue: 22, 2014
Pages:
117 to 130
magiran.com/p1261051
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!