DEVELOPING THE THEORY OF PLANNED BEHAVIOR; MODEL FOR SHAPING OF EMPLOYEE'S INITIATIVES

Nowadays, there is more emphasis on employee's roles in changing and improving organizations. Suggestion system is one of the most important means that is used for chasing the role playing of employee and their ideas and initiatives. But employee's intention to submit a suggestion is the key factor. Unfortunately, there is rare research about the employee's intention to submit a suggestion and the influencing factors. So, this research by using survey- descriptive method and developing the theory of planned behavior, investigate the influencing factors on employee's intention to submit a suggestion. The conclusions of research showed, although there is a significant relation among self-identity and proactive personality and employee's intention to submit a suggestion but self- identity has more effects on it.