The Efficiency of methods of TV Advertising of saman bank in gaining new customer

Life and survival of Banks and economic institutions depend on customers who have desire to buy their services. Banks as economic institutions always retain their customers and gain new customers and advertising is one of the most important tools to get customers` attention for success and growth of Banks.In this research, customer satisfaction of advertising methods is equal to gain customers.In this article, concepts relating to customer satisfaction and TV advertising were reviewed first, then the relationship of elements of TV advertising with extent of customer satisfaction were explored by a field research. Saman Bank considered as case study and its customers in Tehran who saw the advertising of Maskan Bank are the population of the research. Findings Showed that customers of this Bank are satisfied from some elements of Ads like Believability, quantity of Ads, Time of Ads, Content, Correspondence with services, Attractiveness, Comprehensible and Time of Ads, but are not satisfied from some elements like Amount of information, Likable and Advisable to others. Also there is not a meaning difference between satisfaction of men and women from advertising of this Bank.