Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach

The purpose of this paper is to investigate the challenges and problems of nonprofit institutes and universities. The research method is a survey in which non-profit institutes’ strategy was determined based on SWOT analysis. The research population included all faculty members and administrators of non-profit institutes، 108 of which were selected based on clustering and simple random sampling method. To collect the data، two researchers-made questionnaires were used. The content validity was confirmed via experts’ point of view and its reliability was confirmed using Cranach’s alpha test (α=0. 86). The data analyzed in two levels: descriptive statistics such as determining the factors and indexes، and frequency; and inferential statistics such as nonparametric Binomial test and SWOT used in order to access the internal and external factors. The results show that opportunity is more than threat، and strength is more than weakness، so non-profit institutes and universities on SWOT axis are located in aggressive strategy.