Identification and Ranking the Factors Influencing User Acceptation of Information Technology

The study is mainly aimed to present and evaluate a conceptual model for user acceptance of information technology that is performed by a descriptive/survey research regarding its nature. The conceptual model was designed through investigating existing models and identification of effective variables on acceptation of information technology and was tested by studying attitude of users of the system in organization under study including administrative staff, technical staff, intermediate managers and top managers in the frame of five hypotheses and ten sub-hypotheses. The results showed three variables, “effort expectations”, “execution expectations” and “mental norms” (social influence), were approved in the frame of three main hypotheses and at the confidence level of 99% and ranked at three top variables respectively by the average scores of 5, 3.46, 3.14. Meanwhile the indexes of “adaptation with work conditions” and “communications facilitation” were identified as the most important indexes and the “continual use of computer in future” and “strict recommendation of use of computer to others” as the least important indexes in the process of user acceptation of information technology. Also, among sub-hypotheses under study only two ones were approved demonstrating “age” and “sex” are influencing factors on the relation between two variables of “effort expectation” and “behavioral intention” as modifying variables. In addition, the under studying variables had the most and the least scores among top and intermediate managers by the scores of 19.27 and 20.15 respectively.
Quarterly Journal of Bi Management Studies, Volume:1 Issue: 3, 2013
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