Valuation of Ecotourism in Order to Preserve the Outdoor Recreation and Promenade of Shirkooh of Yazd Zone

This research has studied to determinate the value of preservation of Shirkooh zone and adjacent outdoor recreation villages and measured the individuals willingness to pay (WTP) for preservation profits of this zone. Logit model was used for measuring of individual's willingness to pay and estimation parameters of the model are based on method of maximum likely hood (ML). The results showed that 79.1% individuals have the willingness to pay for preservation of this zone. In this study, the mean of WTP for preservation value of this zone is 31250 Ir. Rials per month per household. Therefore Shirkooh promenade zone has considerable preservation value and this value, policy and decision persuades the suitable preservation of this zone.