Communications Planning and its Role in Islamic Propagation

The Holy Prophet (pbh), the Infallible Imams and Muslim thinkers have embarked on the Islamic propagation as a means of developing scientific, emotional and behavioral features of Islam. In addition to certain disciplines such as the exegesis of the Quran, jurisprudence (fiqh), Osul, etc., Muslim missionary, who manages how to diffuse Islamic propagation, needs to be aware of the communications planning. Most organizations and individuals seek strategies to work more effectively. "Communications planning" is one of the factors that has remarkable impact on the efficiency of Islamic propagation. Having collected all the available literature on the subject in question and searched in Islamic books, the present paper tries to cast light on the role of communications planning in the Islamic propagation drawing upon a descriptive-analytical method. A Muslim missionary can determine his purpose and the way to achieve it and remove barriers to accomplish it through communications planning.
Journal of Islam and Management Research, Volume:3 Issue: 2, 2014
29 to 44  
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