Identification and Ranking the Factors Affecting on the Student Satisfaction about the Services Developed by the University by Using Kano's Model Case Study of Islamic Azad University - Firouzkouh Branch

The purpose of this study is primarily to identify the factors effective on the students satisfaction about the services offered by Islamic Azad University-Firouzkoh Branch and secondly, to classify these factors and finally, to determine the priorities of all mentioned factors in the related category based on Kano's model. To do that, a questionnaire is planned. It is designed in 4 parts and distributed to 384 students. The samples were chosen by random sampling method by the students educated B.A, M.A. The data collected by questionnaires are analyzed according to three stages. Initially, a Binominal test is administered and the effectiveness of 27 variables is clarified on the satisfaction. Then, based on Kano’s model, the nature of the effects of 27 variables is determined. Finally, Friedman test will be used to rank above 27 variables influencing the satisfaction of the students.