Health system and consumerism: secondary analysis

In Iran health system extension and value change and consumerism occur in the same time and mutually reinforce each other. On the one hand, health system defines the “healthy” ways of life and gives the goods and services for it, on the other hand consumerism with commodification of medical science product help the extension of health discourse. Research method is secondary analysis of National Values Survey, National Account of Iran and National Health Accounts. Data analysis shows, in last decade’s heath satisfaction rate goes down, simultaneously the consume and cost of household in health, eating and drinking, dressing and shoes, the culture and leisure, services goes high. Exact analysis of health institution and its costs, shows expenditure of health in all parts goes high. Theoretical analysis of these phenomena examines consumerism in health system. In other word, in this view health system goes beyond the biology and medical science approach and serves to the social values: consumer culture values.