Effective Factors of Customer Involvement in the Launching of New Services in Banking Systems
Author(s):
Abstract:
Existence of new service development process is very important for competitiveness, growth and survival of service organizations especially banking system. Customer involvement has been advocated as a potentially powerful tool for developing successful new services, while only very few NSD models try to explain how to integrate customers in NSD processes. The purpose of this paper is «identifying of the effective factors of customer involvement in launch stage of new service development in banking systems”. The research was conducted as a qualitative methodology and used in-depth interviews with academic experts and managers of banking systems until theoretical saturation state achieved. The gathered data was analysed using axial and open coding methods. The research results show that customer involvement in launch stage of new service development includes totally 13 effective factors of customer involvement that were identified in five axial factors. The results can be used for improvement of customer involvement in the launch stage of NSD process in financial organization.
Keywords:
Language:
English
Published:
International Journal of Management, Accounting and Economics, Volume:1 Issue: 4, Nov 2014
Pages:
284 to 294
magiran.com/p1328255
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
دسترسی سراسری کاربران دانشگاه پیام نور!
اعضای هیئت علمی و دانشجویان دانشگاه پیام نور در سراسر کشور، در صورت ثبت نام با ایمیل دانشگاهی، تا پایان فروردین ماه 1403 به مقالات سایت دسترسی خواهند داشت!
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!