The Impact of Entrepreneurial Orientation on Performance of Banks with Emphasis on the Role of Market Orientation as Mediator

Entrepreneurship as a new phenomenon in the economy، in a broad and multi-way interactive orientation، plays a decisive role in improving the performance of organizations. This research is applied and descriptive. The purpose of this study was to evaluate the effect of entrepreneurial orientation on performance of banks considering market orientation as a mediator between these two variables. To this end، three hypotheses were formulated. To gather the necessary data to test the hypothesis، a standard questionnaire containing 37 questions in 11 aspects was distributed among 234 executives of public and private banks in Guilan province. Factor and path analysis were used to analyze the data and test the hypotheses. While confirming the impact of market orientation on performance، the results also showed that there is a significant relationship between entrepreneurial orientation and performance directly and indirectly (through market orientation) and market orientation has a major impact on this relationship.