Constructing a strategy map for manufacturing companies with key indicators of the balanced scorecard (Case study: Mihan company)

The aim of this paper is to construct a strategy map for a manufacturing company. To do so,based on the four aspects of the Balanced scordcard, key performance indicators(KPI) were selected by a committee of experts. Then, The Decision Making Trial and Evaluation Laboratory (DEMATEL) method was used to determind the type and intensity of relationships between key performance indicators and focus mainly on distinguishing performance indicators into cause indicators and effect indicators. Similarly, the main affected aspect and the main causal aspect are distinguished. The result can be used for other production companies as a guidance, moreover, it affects on development of strategy map based on BSC and offers a combination of these two techniques along with DEMATEL. This combination causes improvement in planning and operaion of related industries.