Economic Valuation of Promenades Using Zonal Travel Costs Method (Z.T.C.M) (Case study: Koohrang Waterfall of Chaharmahal and Bakhtiari Province)

According to daily increasing request of people for promenades and recreational centers, social and economic analysis and full review of people requirements is a key factor in providing required facilities. In this study, Zonal Travel Costs Method (Z.T.C.M) was used for recreational valuation of Koohrang waterfall. This method is based on map, overview, socialeconomical characteristics of visitors of promenades and also increasing in cost and distant from region. Obtained data from completed questionnaire by visitors, statistical calculations regarding to distribution of visitors and estimating travel costs showed that the recreational value of Koohrang waterfall is 156.377.600.000 Iranian Rials. Money making value depends on the best natural location and beautiful sights around it. Results showed that variables like age, education and amount of visitor’s income had significant impacts on use of promenades. Investigating amount of visitor’s income showed strong correlation between this variable and number of visited days of promenade and also their interest to pay entrance charges. It also showed that level of education has a key role in absorbing visitors for Koohrang waterfall as most of the visitors were university graduates. Level of advantage has direct relation with income, as relief times of people would increase by increasing level of education. Investigation of studying in some promenades of the country showed that there are more interest among teenagers and middle ages but our results showed most of the visitors 25%) were in the range of 30-34. Results provided some valuable information to graduate promenade level of Koohrang waterfall.