Examining the effectivess model of commercial ad containing Islamic on buying tourism products

One of the most important issues in the realm of advertising is the evaluation of ad effectiveness. On the other words، to what extent the ad in which some budget is allocated to it، can attain to our determined goals. In a new glance، commercial ad can attract the tourists'' attention and interest to the advertised products. This study is to use an experiment to examine the effect of ad containing Islamic teachings on tourists'' purchase intention. Islamic teachings used in in this study are two Quranic revelations about human dignity and avoiding lavishment. A Sample of 208 toursits visiting Mazandaran province is used.