What audiences and publishers want to design electronic books

The fact that e-books industry in terms of production and content as the traditional book in the popular trend has been noticeable, But in this area we are dealing with a new audience which their taste is along with a growing technology; So modern technologies of information and communication in book publishing indusry has long been known as the best vehicle information may be involved. Therefore, this study aims to examine the factors in the cover design of electronic books from the perspective of the audience, and publishers of books by use of two the library and descriptive. Study population were 114 publishers and 104 university students from different sections of the audience, who were randomly selected and were surveyed by questionnaire. After analyzing the results of research and surveys, the results indicate that readers and publishers believe that connection of cover design with the content is the most important effective factor on design of book cover; but in general, there is significant difference between the audience and the publishers comments in the case of effective factors in cover design of e-books. Thus, it is worthy that publishers choose a purpose consistent with audience who is book ultimate consumer that lead to more success their works. Finally, according to the results of this study is recommended that in order to more utility of e-books cover, content and title is considered along with visual elements, especially the colors and graphics.