Investigating of Visitors Satisfactory From Elements of Tourism Marketing Mix of Milad Tower

Regarding to the importance of tourism and its benefits, many countries have carried out the noteworthy actions to attract the tourists. This matter indicates the importance of "Marketing" in this industry. Marketing mix is a prime concept of marketing science. In the services, including tourism, this concept consists of product, price, process, place, physical evidences, people and promotion. Marketing mix plays an important role in the tourists satisfactory and promotion of tourism destinations. This research is descriptive-analytical and applied research, and pay to the visitor's satisfaction from elements of tourism marketing mix of Milad Tower. For gathering data, is used from researcher questionnaire made (sample of 196 persons) and for testing the hypothesis is used from one-sample T test, Friedman's test, one-way analysis variance (ANOVA) and independent sample T test. Survey's results indicate that there is a significant difference between the marketing mix element's average in meeting of visitors satisfactory and they satisfy from product, place, physical evidences and people, but they don’t satisfy from price, process and promotion elements. Also other results illustrate that the man visitor's satisfactory is more than the women satisfactory. The visitor who earn more than 2 million monthly are the most satisfied and who earn less than 500,000 toman have minimum of satisfactory. Also the variable of age and level of education have no high impact on their average of satisfactory.