Prioritization of Target Markets of Major Global Exporter's Raisins (approach to identify of competition potential in these markets)

The current study was conducted to evaluate target markets of Iran raisins. Results indicate that Britain, Germany, Australia, New Zealand, Brazil, Netherlands, Canada, Kazakhstan, UAE, Ukraine, Russia, Peru, Japan, Poland, Colombia, Panama, Iceland, France, Lithuania, Ecuador, Norway, Belarus and Sweden have the highest priority among importing countries of raisins, respectively. Target importer’s market structure is indicative that market structure of all importers have was closed oligopoly that market of 15 countries are associated with dominate of exporters. Iran in markets of East Europe blocks (Russia, Ukraine and Poland) and its largest trading partner (UAE), Turkey in the European developed markets (UK, Germany, Netherlands and France) and Oceania markets (Australia and New Zealand), United States of America developed markets in Europe, Asia and America (Iceland, Norway, Sweden, Japan and Canada) and Panama, Chile also in the markets of South America (Peru, Colombia and Ecuador) and Lithuania have the highest share of exports. Results indicate that, Iran in among major exporters has less stability in the share of exports, export prices and export advantage. With investigate the various factors like the ultimate consumer, geographical advantage and weak competition in target markets, this result was obtained that Iran in Markets of Lithuania, Kazakhstan, Russia, Poland, Ukraine and UAE has the highest priority. Countries of Colombia, Peru, Japan, Ecuador, Norway, Sweden, Panama and Iceland considering the lack of geographical advantage and the presence of other export powers arent targeted in the short run.