Developing Innovative Products: The Effect of Internal Market-Orientation and Mediating Role of Organizational Intelligence

Innovation, as the most stable phenomenon in today's dynamic environment, is the only solution to the survival of corporate. Especially, because of the role that innovation plays in the formation of the philosophy of knowledge-based enterprises, is of great importance for gaining competitive advantages. Accordingly, the aim of this study is to design a model for developing innovative products in knowledge based enterprises. To this end, a total of 39 enterprises in Fars Science and Technology Park (FSTP) were studied and the nedded data gathered through handing a questionaire to employees resided in the park. Finally, the structural equation modeling with partial least square approach was used to analyze the data and examine the proposed hypotheses. Results show that, internal marketing has positive and significant effect on organizational intelligence and technological innovation. Furthermore, internal relation, employee’s development and reward systems, respectively have more positive effect on organizational intelligence. Also, employees development has a positive and significant effect on products innovation, while, internal communication and reward systems have no significant and positive effect on products innovation.