How Motivational Factors affect the Tendency toward Computer Games

The aim of this study is to investigate the Motivational factors and their impact on the tendency to computer games. The research method is survey and a sample of 195 customers in game clubs and game nets in Yazd have been surveyed on the subject via research-made questionnaire. Findings show that the statistical relationships between training, techniques and visual effects of games, achievement motivation and motivation self-esteem with the tendency to computer games are significant. However there is no significant relationships between variables of age, employment status and marital status with the tendency to computer games. Regression results showed that training and self-esteem accountes for 22 percent of the variance f Tendency to computer games. As a result, we can conclude that motivation and encouragement and satisfaction of the needs of the audience in these games play important role in tendency of audience to the computer games.