Drawing cause and effect relation over the time in a dynamic strategy map

One of the biggest organizational challenges in deployment of strategies is the time lag between the cause-and-effect relations according to a lag between indicators of strategic objectives. With adding the time factor، the strategic objectives at different times have a causal relationship and drawing of a dynamic strategy map considering the time factor. The causal relationships between strategic objectives are essential. In this paper، after dividing strategic objectives into four aspects of balanced scorecard in the National Iranian Oil Refining & Distribution Company، the fuzzy DEMATEL method is used to draw the cause-and-effect relation between strategic objectives in the strategic map considering the time delay from the lag key performance indices. By drawing the dynamic strategy map، the network relation between strategic objectives during the time identified and by defining strategic initiatives for the strategic objectives of the lag key performance indices، improvement for the strategic objectives of the lead key performance indices appear.