Application of Exploratory Factor Analysis Method in the Evaluating the Competitiveness of Port Services

This applied research has been conducted to evaluate the competitiveness of port services using exploratory factor analysis and importance- performance analysis methods. First, by literature review, 53 indicators of competitiveness of port services has been identified, then exploratory factor analysis was used to ensure the effectiveness of the identified indicators. Based on the obtained results from 53 identified indicators, in the factor analysis, only 27 of indicator have loadings on the eight factors of Logistics Cost, Connectivity, Port facility, Port Service and Availability, Safety and security, Efficiency and Productivity, Reliability, Hinterland condition. The results of the importance and performance analysis showed that among of eight factors, respectively efficiency and productivity factor has the highest and Hinterland condition has the lowest the difference between the performance average from importance average. And also the Position of each factor in the quarters of the importance and performance matrix indicates that other than the second factor (Connectivity) and fifth factor (Safety and Security) all other factors located in a quarter one.