A Study of the direction of effect of Competitive Strategies and Organizational Structure on corporate Performance: the case of Engineering Consultant Firms

Using structural equation modeling، recent study sought to examine the relationship between organizational structure، competitive strategies and organizational performance with respect to the interaction between structure and competitive strategy in the engineering consulting firms. This orientation is determined with respect to the desired approach (contingency or resource based view). The study population included all engineering consulting firms in Tehran district. Partial least squares (PLS) was used for analysis of data. After collecting the questionnaires، the data were analyzed by VisualPLS software. The statistical findings indicate that the resource-based model has more explanation power to express relationships between structure، competitive strategy and firm performance. Therefore، the traditional approaches in which organizational structure considered as a lateral variable and dependent on corporate strategy would to trimmed and instead the resource based view in which the structure considered as an important source of competitive advantage for strategies come into the context of our explanations.